We measured the length of all the articles and recurring features of an employee publication over the course of six months. We identified the ideal content of the publication, starting with its objectives of supporting the company’s goals and brand attributes. We identified the content executives and employees wanted to see in it. Some of
This week on the InTransition Podcast, David Pembroke talks to a ‘legend of the communications business’ Angela Sinickas.
Measurement matrix developed for internal communications that matches what to measure with how to measure it.
From surveys to social media postings, the best way to analyze write-in comments is sometimes a combination of human and electronic methods.
The impact of social media on business can be difficult to measure, yet there are a number of subtle or indirect approaches you can take.
Seeing what people are saying about your organization on social media provides a window into your audience’s perceptions. However, those perceptions might be skewed just as much as if the window you’re looking through is clouded or cracked.
Many communication measures can be captured and tracked without having to spend any money or taking too much time, including content analysis, reading grade level analysis, and mining more data out of past surveys.
Learn how to take a series of “snapshot” measurements that need little time to conduct, but still provide meaningful, useful metrics to quantify the effectiveness of your work.