Print has a definite place in the mix of our communication channels. The position it should hold does depend on access issues for your own employee population. But even with universal access, it’s too easy to kid ourselves that we’re communicating just because we’re posting things online. Very few might be seeing it.
The results for this study are compiled from survey data at 21 organizations that contracted with the author to undertake customized research within their companies between May 1997 and August 2004.
Recommendations for integrating electronic channels with others based on research with 20 companies
How does the availability of electronic information sources affect employees’ preferred information sources? Many of the answers are contrary to conventional wisdom and may have significant implications for your company.
Analysis of survey results from 15 large organizations in the last five years shows employees’ preferred use of electronic channels may vary from commonly believed assumptions. As additional electronic choices become available, preference for electronic channels overall increases; the new electronic options do not replace other existing electronic channels in employees’ preferences. In fact, growing preference for electronic channels reduces the preference for face-to-face communication, not print, as many people believe.