We know that we need to use an integrated mix of channels to best reach our audiences, but that doesn’t mean sending every major message through every available channel. That’s not integration; it’s duplication. Our employee audiences are telling us loud and clear that they are offended by thoughtless message reiteration.
Channels
Contradicting common sense
Research with your audience can help you develop your own communication plan with surgical precision, making sure you’re hitting the right messages for your group and using your audience’s preferred channels as effectively as possible, which might be quite different from “common wisdom” approaches.
Tough Measures for Tough Times
Any communicator who is not perceived as critical to the organization’s survival is likely to be cast adrift. Here are some ideas on how to eliminate low-value activities and replace them with projects focused on using communication to help save or make money.
Quantifying the impact of communication “noise”
The overwhelming amount of communication employees receive, if not managed well, creates “noise” and can be very expensive in terms of wasted employee time.
Where do you start in developing a communication measurement strategy?
A typical communication measurement process starts with some objective assessments of what you are communicating. Objective analysis tools include inventories, content analysis and reading grade level tests.
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