We know that we need to use an integrated mix of channels to best reach our audiences, but that doesn’t mean sending every major message through every available channel. That’s not integration; it’s duplication. Our employee audiences are telling us loud and clear that they are offended by thoughtless message reiteration.
Any communicator who is not perceived as critical to the organization’s survival is likely to be cast adrift. Here are some ideas on how to eliminate low-value activities and replace them with projects focused on using communication to help save or make money.
The overwhelming amount of communication employees receive, if not managed well, creates “noise” and can be very expensive in terms of wasted employee time.
A typical communication measurement process starts with some objective assessments of what you are communicating. Objective analysis tools include inventories, content analysis and reading grade level tests.