Интервью с Анжелой Синикас (Angela D. Sinickas), президентом международной консалтинговой компании Sinickas Communications, Inc. (США, www.sinicom.com).
Which three employee information channels are “must-haves” as part of an internal communication program? Here’s what the research says.
When communicators plan campaigns, we often choose an integrated mix of communication vehicles for each message going to each key audience. Yet, these communication strategies may not match the patterns of communication preferred by your audience. Pattern analysis questions help you make the information channel choices that are most likely to be well received by your audiences for different types of messages.
So much of the research communicators do is focused on measuring the messages and channels we manage, how effective our employees and external stakeholders think they are, and the business outcomes of our communication. Yet, we also need to assess our own budgets, our staffing models, where we reportour infrastructureto see how well they support our organization and the communication that needs to be accomplished.
Recommendations for integrating electronic channels with others based on research with 20 companies
Many corporate editors are struggling with the decision of whether to replace a printed publication with an electronic one. But employees are often attached to printed publications, or simply find them easier to access, as revealed by the following Data Analysis of staff surveys and past experience.
How does the availability of electronic information sources affect employees’ preferred information sources? Many of the answers are contrary to conventional wisdom and may have significant implications for your company.