In 1992 and 2004, Angela Sinickas wrote articles refuting the common misperceptionbased on well publicized but highly flawed research designthat supervisors are employees’ preferred source of information on all business topics. A look at her survey database showing results for the last five years shows that supervisors are now a distant third choice behind intranets and publications.
Print has a definite place in the mix of our communication channels. The position it should hold does depend on access issues for your own employee population. But even with universal access, it’s too easy to kid ourselves that we’re communicating just because we’re posting things online. Very few might be seeing it.
When budgets are tight and times are tough, what key measurements should communicators still focus on in order to demonstrate they are being effective and efficient?
The drivers for effective internal communication underpin the success of professional services firms, which depend on engaging and retaining the best people and developing business from new and existing clients.
A communicator’s job is busy enough developing campaigns for an entire audience, but tailoring campaigns will make them more effective. This advice is based on survey results for 10 organizations over the last two years, where we asked for respondents’ top two preferred sources by topic (so the numbers in Figures 3.7 and 3.8, below, could add up to 200%).
An interview about effective internal communication with Angela Sinickas by a Human Resources magazine in Russia