Each Wednesday for 6 weeks, the Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will also learn how to build research into the beginning of your planning process in ways that are fast, easy and inexpensive. At the end of communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment.
Channels
Channel Surfing: The Art of ‘Push and Pull’ Communication
I’m always perplexed when I see communicators saying they want to stop pushing their newsletters by email, or replace email with social media, or replace their intranet with apps without first researching the appropriateness of the channels to the content or the needs and preferences of their employees.
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The problem with neutral options
If survey respondents haven’t been exposed to a communication channel, it’s better to give them an option that lets them tell you they haven’t seen it rather than letting them choose a neutral option.
InTransition 123: Talking to Angela Sinickas about how to measure communication with numbers
This week on the InTransition Podcast, David Pembroke talks to a ‘legend of the communications business’ Angela Sinickas.
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Yes, We’ve Heard About the Cascade. But Is It Always the Best Tactic?
Most communicators agree on the importance of face-to-face communication. But many disagree on whether the team-briefing cascade where information is trickled from senior management to the lowest-level employee is the most effective way to impart knowledge.
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Six Key Metrics for Managing Global/Local Communication
When global communicators review their department’s performance with executives, they’re often asked, “Can you break it down to six key indicators?” So here are suggestions for those six key metrics, but also quite a few more measurements that need to be tracked in order to know what to do to achieve better numbers the next time.
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Measuring Messages
Q: I am researching best practices in communications measurement to identifying when employees are receiving key messages and when they are not. Kind of a “stealth bomber” approach to the
How Preference for Info Channels Varies by Company
The sources employees prefer to learn different types of information varies by company, based on factors like size, geographic scope and type of company.