The impact of social media on business can be difficult to measure, yet there are a number of subtle or indirect approaches you can take.
Measuring the usefulness of e-newsletters
Angela Sinickas explains which online analytics are useful to track for e-publications and which can either be misinterpreted or over-valued.
Are click-throughs a reliable measure?
The usefulness of electronic newsletters is about 66% for weekly newsletters and 74% for daily newsletters, but click-throughs aren’t necessarily the best measurement of how much people are reading. A better measurement is how many unique visitors read any part of the newsletter on your intranet.