Most communicators agree on the importance of face-to-face communication. But many disagree on whether the team-briefing cascade where information is trickled from senior management to the lowest-level employee is the most effective way to impart knowledge.
We all know that two-way communication is better than one-way, but why is that the case and how exactly does it make a difference? Angela Sinickas mines her survey database to find those differences and some answers.
Regardless of how trustworthy immediate managers are, they’re NOT a preferred source on topics that are perceived to be beyond their area of expertise, such as company strategy and company financial results. Discover the role employees want their supervisors play in the mix of information sources on different topics.
When tracking information flow both “down the cascade” and across departments of an organization, it’s important to ask the right questions in your surveys.
Most communicators agree on the importance of face-to-face communication in changing attitudes and behaviors. But many disagree on whether the team-briefing “cascade” of information from senior management to the lowest-level employee is the most effective way to impart knowledge. The best way to find out, says Angela Sinickas, is to use research.
An interview about effective internal communication with Angela Sinickas by a Human Resources magazine in Russia
Интервью с Анжелой Синикас (Angela D. Sinickas), президентом международной консалтинговой компании Sinickas Communications, Inc. (США, www.sinicom.com).