Calculating a return on investment (ROI) for something as intangible as internal communication has long been considered nearly impossible. But the trick to calculating ROI is to focus on small elements of our communications that are directly targeted at changing some measurable behavior.
Business goals
Stop kidding yourself and join conversations that fuel business success
Effective communication with employees leads to greater productivity, lower turnover, improved customer satisfaction, higher revenue and reduced costs. Don’t believe it? Take a look at three studies that proved internal communication has a measurable return on investment.
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Connecting surveys to the bottom line
What surveys usually lack are questions that link the communications you manage to the effect they have on employee behaviors, which result in improvements in the bottom line.
Communicating for Change
Perplexed at how to find measurable behavioral changes to chart against your communications? Don’t determine messages before identifying behavior changes aligned with company goals.
Mining the data all around you
Why you need to make friends with others who measure results: Communication measurements can be even more powerful when compared against measures of operational outcomes communications is affecting.
Linking internal communication measurement to business goals
All too often, when we talk about communication supporting a company’s goals, we focus on telling people what the goals are. Communicating for goal achievement rather than only about goal achievement requires a different approach to both communications planning and measurement.
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