Areas for improvement across global business can be highlighted and made better through local measurement, mentoring and smart KPIs.
Business goals
Help CEOs See Communication as a Business Process
How can you educate a senior executive who has not yet “seen the light” to value the communication functionand youmore highly?
Debate: Isn’t it time we stopped worrying about measuring ROI on internal communication?
Measurement experts Angela Sinickas and Kevin Ruck recently engaged in a LinkedIn debate about the value of measuring the return on investment of internal comms interventions.
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The impact of dialogue vs. briefing
We all know that two-way communication is better than one-way, but why is that the case and how exactly does it make a difference? Angela Sinickas mines her survey database to find those differences and some answers.
The Sears Study
About 10 years ago, Brad Whitworth at Hewlett-Packard found a statistical correlation between employees’ satisfaction with face-to-face communication with their supervisors and those employees’ productivity and intention to stay with the company, both of which are measurable bottom-line issues.
Keeping Score: Making communication performance data more compelling — Part 2
To give data more impact and ensure it gets acted on, Sinickas suggests using simple “dashboard visualizations” such as bar graphs, a speedometer dial or mathematical symbols.
Read Keeping Score: Making communication performance data more compelling — Part 2 »
Keeping Score: Making Performance Data More Compelling — Part 1
Data that reflects communication performance should do one of two things: indicate success to allow for recognition, or refocus effort where it’s needed most. But if the numbers aren’t distilled down to a few key metrics, neither is likely to happen.
Read Keeping Score: Making Performance Data More Compelling — Part 1 »
The Different Needs of Different Audiences
A communicator’s job is busy enough developing campaigns for an entire audience, but tailoring campaigns will make them more effective. This advice is based on survey results for 10 organizations over the last two years, where we asked for respondents’ top two preferred sources by topic (so the numbers in Figures 3.7 and 3.8, below, could add up to 200%).