Angela Sinickas explains ROI for nonprofits to Yvette Boysen: “To calculate ROI, you need to be able to connect communication inputs with an output of changed behavior.” Nonprofits may also be to calculate the ROI in terms of the benefit to society.
Some simple ways to meaningfully measure communication without devoting too much time or money.
Many communication measures can be captured and tracked without having to spend any money or taking too much time, including content analysis, reading grade level analysis, and mining more data out of past surveys.
Learn how to take a series of “snapshot” measurements that need little time to conduct, but still provide meaningful, useful metrics to quantify the effectiveness of your work.
When budgets are tight and times are tough, what key measurements should communicators still focus on in order to demonstrate they are being effective and efficient?
Five approaches to weighing up the cost versus value of employee communication programs
When most communicators think of measurement, they picture a survey. No question that surveys are great, but in this frenetic, needed-it-last-week business environment, no one has time to develop and launch a traditional survey, let alone wait for the results to roll in.
Most of my writing tries to convince communicators about the importance of conducting research and to illustrate examples of how it can be used. But are there times that we should avoid measurement? Read on and decide for yourself if the following five (humorous) reasons for not measuring might apply to you.