We all know that two-way communication is better than one-way, but why is that the case and how exactly does it make a difference? Angela Sinickas mines her survey database to find those differences and some answers.
Evaluating Your Cascade Process
Most communicators agree on the importance of face-to-face communication in changing attitudes and behaviors. But many disagree on whether the team-briefing “cascade” of information from senior management to the lowest-level employee is the most effective way to impart knowledge. The best way to find out, says Angela Sinickas, is to use research.
Supervisors Are STILL Not the Preferred Communicators!
In 1992 I wrote an article explaining that the many research studies “proving” that supervisors are employees’ most preferred source of information on all business topics are wrong. Twelve years later, I find that too many communicators and their executives still don’t realize this.
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