How do communicators balance the human and financial elements in our work? By clearly showing the connection between the business information we communicate and the lives of our employees.
How you can use a survey to prove the link between employee communication, company culture and successful business outcomes.
Employee perceptions of leadership correlate strongly with a company’s financial success. Since communication opportunities between leaders and employees help form employees’ opinions of leaders, communicators need to do all they can to enhance and improve these contact points.
What surveys usually lack are questions that link the communications you manage to the effect they have on employee behaviors, which result in improvements in the bottom line.