Chuck Gose asked Angela about what she’s learned since she started talking about communications measurement in 1981. Key takeaway: make sure your research results are actionable.
Recommendations arising from surveys often take months to be developed, budgeted, and implemented. So changes usually occur long after communicators have finished writing about the survey and moved on to other topics. Here, Angela Sinickas explains why it’s up to communicators to do a better job of engaging employees by strategically highlighting survey outcomes throughout the year before the next survey is launched.
All too often companies conduct a survey and do nothing with the results. This problem can be avoided by making sure that management is committed to acting on the findings before you even conduct the research.
All too often companies conduct a survey and do nothing with the results. This problem can be minimized through developing a highly actionable survey in the first place.