The difficulty with quick polls that appear on your intranet home page or your external web site is how to interpret your results. The main thing to realize is that these surveys are not based on a representative sample of your total audience.
To calculate the percentage response rate for an intranet poll, divide the number of unique visitors to the intranet during the polling period–not the total number of employees–by the number of responses to the poll.
When global communicators review their department’s performance with executives, they’re often asked, “Can you break it down to six key indicators?” So here are suggestions for those six key metrics, but also quite a few more measurements that need to be tracked in order to know what to do to achieve better numbers the next time.
Print has a definite place in the mix of our communication channels. The position it should hold does depend on access issues for your own employee population. But even with universal access, it’s too easy to kid ourselves that we’re communicating just because we’re posting things online. Very few might be seeing it.
Learn how to take a series of “snapshot” measurements that need little time to conduct, but still provide meaningful, useful metrics to quantify the effectiveness of your work.
Many corporate editors are struggling with the decision of whether to replace a printed publication with an electronic one. But employees are often attached to printed publications, or simply find them easier to access, as revealed by the following Data Analysis of staff surveys and past experience.