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Events Archive - Sinickas Communications, Inc.

Angela’s Speaking Schedule

Angela's communications measurement workshops are coming to a conference near you. Don't miss your chance to see her when she's in town!

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March 2018

March 22, 2018 @ 9:30 am - 10:30 am PDT

Linking Communication Measurements to Business Goals

Poppulo Communicators Forum

Los Angeles, CA, United States

Angela Sinickas delivers the opening keynote at the March 2018 Poppulo Communicators Forum.

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April 2018

April 23, 2018 @ 11:30 am - 12:30 pm PDT

Whose change is it anyway? Understanding our audience attitudes and knowledge.

Convergence 2018

Melbourne, VIC, Australia

Keynote - Research. Sometimes we see operational numbers that tell us there is a problem, but our assumptions on what is causing the problem may be wrong. We develop strategic communication plans to take people on a journey to our new future, but we don’t do the upfront research to understand where they are right now, or what it might take to get them moving in a new direction.

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May 2018

May 16, 2018 @ 1:30 pm - 3:00 pm PDT

How to Get Leaders to Listen to Us

Connect 18

Nashville, TN, United States

This pre-conference workshop offers tips and a chance to practice more effective ways to convince leaders to listen to our advice. These include using easily gathered data as part of the pitch, offering options and using two different techniques to overcome objections.

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May 30, 2018 @ 8:30 am - 10:30 am EDT

How to Link Your Communication to Organizational Strategy and Measure Its Impact

4th Strategic Internal Communications for Health Care

Orlando, FL, United States

It’s hard to connect our work with our organization’s desired results unless we plan our communication strategies from the beginning to help deliver those results. This workshop will give you an easy-to-follow, step-by-step process to connect communication to business goals—and then prove the value of the communication.

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June 2018

June 3, 2018 - June 6, 2018

Meet us at the 2018 IABC World Conference

2018 IABC World Conference

Montreal, QC, Canada

Sinickas Communications is a sponsor and exhibitor at the 2018 IABC World Conference in Montreal.

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August 2018

August 15, 2018 @ 3:00 pm - September 19, 2018 @ 4:30 pm EDT

Measurement and Analytics Certificate Program

PRSA online professional development


Each Wednesday for 6 weeks, the Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will also learn how to build research into the beginning of your planning process in ways that are fast, easy and inexpensive. At the end of communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment.

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September 2018

September 25, 2018 @ 1:45 pm - 3:45 pm CDT

How to Link Your Communication to Organizational Strategy and Measure its Impact

ALI Strategies for Measuring and Improving Communications

Nashville, TN, United States

In this two-hour workshop, you will learn the difference between communicating about an organizational strategy and communicating in a way that actually fulfills the strategy. You will use a step-by-step process for engaging your executive management in communication planning in a way that feels like other, logical business processes they are comfortable with, and makes it easy to know what to measure.

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October 2018

October 7, 2018 @ 8:00 am - 12:00 pm CDT

Calculating the ROI on Your Communications

PRSA International Conference

Austin, TX, United States

Half-day workshop: Conducting research and measurement can be a lot simpler than most communicators think, and often doesn’t require a survey of any kind. Using timing correlations or pilot/control groups can isolate the exact amount of impact communication had on behavior change, which lets us calculate a credible ROI for the incremental financial value we have added to our organization’s bottom line.

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