How to Get Leaders to Listen to Us

Sheraton Grand Nashville Downtown 623 Union Street, Nashville, TN, United States

This pre-conference workshop offers tips and a chance to practice more effective ways to convince leaders to listen to our advice. These include using easily gathered data as part of the pitch, offering options and using two different techniques to overcome objections.

How to Link Your Communication to Organizational Strategy and Measure Its Impact

Castle Hotel 8629 International Drive, Orlando, FL, United States

It’s hard to connect our work with our organization’s desired results unless we plan our communication strategies from the beginning to help deliver those results. This workshop will give you an easy-to-follow, step-by-step process to connect communication to business goals—and then prove the value of the communication.

Measurement and Analytics Certificate Program

Online Online

Each Wednesday for 6 weeks, the Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will also learn how to build research into the beginning of your planning process in ways that are fast, easy and inexpensive. At the end of communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment.

How to Link Your Communication to Organizational Strategy and Measure its Impact

Doubletree by Hilton Nashville, TN, United States

In this two-hour workshop, you will learn the difference between communicating about an organizational strategy and communicating in a way that actually fulfills the strategy. You will use a step-by-step process for engaging your executive management in communication planning in a way that feels like other, logical business processes they are comfortable with, and makes it easy to know what to measure.

Calculating the ROI on Your Communications

JW Marriott Austin, TX, United States

Half-day workshop: Conducting research and measurement can be a lot simpler than most communicators think, and often doesn’t require a survey of any kind. Using timing correlations or pilot/control groups can isolate the exact amount of impact communication had on behavior change, which lets us calculate a credible ROI for the incremental financial value we have added to our organization’s bottom line.