Training

Measurement and Analytics Certificate Program

Each Wednesday for 6 weeks, the Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will also learn how to build research into the beginning of your planning process in ways that are fast, easy and inexpensive. At the end of communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment.

Calculating the ROI on Your Communications

Half-day workshop: Conducting research and measurement can be a lot simpler than most communicators think, and often doesn’t require a survey of any kind. Using timing correlations or pilot/control groups can isolate the exact amount of impact communication had on behavior change, which lets us calculate a credible ROI for the incremental financial value we have added to our organization’s bottom line.

How to Link Your Communication to Organizational Strategy and Measure its Impact

In this two-hour workshop, you will learn the difference between communicating about an organizational strategy and communicating in a way that actually fulfills the strategy. You will use a step-by-step process for engaging your executive management in communication planning in a way that feels like other, logical business processes they are comfortable with, and makes it easy to know what to measure.

How to Link Your Communication to Organizational Strategy and Measure Its Impact

It’s hard to connect our work with our organization’s desired results unless we plan our communication strategies from the beginning to help deliver those results. This workshop will give you an easy-to-follow, step-by-step process to connect communication to business goals—and then prove the value of the communication.

Adjunct Communicator Training

A company had initiated a quality improvement program that relied on frequent communication with employees in all of its plants. However, the corporate communicators didn’t have enough resources to provide the operational communications support needed. They recruited employees at each site who volunteered, with the approval of their supervisors, to spend about 20% of their

Measurement Training

For three different clients, we developed a training session on communication measurement in two sections. The first section was on a higher level appropriate to the entire communication department. Then the second session provided more “how-to” information for the professional and managerial staff while the others attended alternate training sessions. Additional variations for two of

Strategic Planning Training

One client’s company is highly decentralized, with communicators in the field reporting to the regional business unit heads instead of the corporate communication office. The corporate office provided a full-day training session on strategic planning to communicators in each of their regions. Each region’s communicators worked together in the participatory exercises to develop strategic plans

Training Topics

Training sessions run from one-hour lectures to multi-day workshops filled with interactive exercises where participants leave with the beginnings of their own plans and measurements in hand. Here are some of our more popular training topics.