Training

Measurement and Analytics Certificate Program

Each Wednesday for 6 weeks, the Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will also learn how to build research into the beginning of your planning process in ways that are fast, easy and inexpensive. At the end of communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment.

Calculating the ROI on Your Communications

Half-day workshop: Conducting research and measurement can be a lot simpler than most communicators think, and often doesn’t require a survey of any kind. Using timing correlations or pilot/control groups can isolate the exact amount of impact communication had on behavior change, which lets us calculate a credible ROI for the incremental financial value we have added to our organization’s bottom line.

How to Link Your Communication to Organizational Strategy and Measure its Impact

In this two-hour workshop, you will learn the difference between communicating about an organizational strategy and communicating in a way that actually fulfills the strategy. You will use a step-by-step process for engaging your executive management in communication planning in a way that feels like other, logical business processes they are comfortable with, and makes it easy to know what to measure.

How to Link Your Communication to Organizational Strategy and Measure Its Impact

It’s hard to connect our work with our organization’s desired results unless we plan our communication strategies from the beginning to help deliver those results. This workshop will give you an easy-to-follow, step-by-step process to connect communication to business goals—and then prove the value of the communication.

Extreme Make-over Workshop

Go from communication order-taker to a valued business strategist at the management decision-making table. This highly interactive 1-day workshop will provide you with all the tools you need to think more strategically, present your ideas proactively to management in ways that make more business sense to them and use consulting techniques that help you take your seat at the management decision-making table—even if you’re not invited!


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