The easiest and least expensive way to see the difference communication makes in employees’ engagement levels is to use the outcome questions from an engagement survey as a demographic criterion for all the questions on a communication survey, just as you would for variations by business unit or job level.
Before conducting research beyond your own country’s borders, it’s important to consider a number of cultural differences that have significant implications for the success of the research.
While surveys aren’t the only research tool available to HR managers, they are the most useful one when “hard” numbers are needed on how many people see things a certain way and when it’s important to track differences among subgroups or improvement over time.
Measurement is becoming a common performance expectation for communication managers, but many have little formal training in this management process. To help you get the most out of research and measurement, Angela Sinickas lists the ten most common mistakes.
The wonders of technology have opened up easy-to-use on-line survey creation and Data Analysis. Yet if you take the numbers the surveys provide at face value, you may be under-representing your audience’s true responses.
Advertising and marketing lay a strong foundation for perception of a brand, at least until people have contact with a company. Once people buy products or interact with company employees, their long-term impressions will be shaped by their experiences. Employees need to internalize the company brand or its image will suffer.
Analysis of survey results from 15 large organizations in the last five years shows employees’ preferred use of electronic channels may vary from commonly believed assumptions. As additional electronic choices become available, preference for electronic channels overall increases; the new electronic options do not replace other existing electronic channels in employees’ preferences. In fact, growing preference for electronic channels reduces the preference for face-to-face communication, not print, as many people believe.