Online vs. in-person event satisfaction surveys

You’ll get a higher response rate from the paper survey in the room than asking those people later to answer questions online. I’d also ask questions that identify to what extent the event improved people’s knowledge of the topics covered, changed their opinions about the issues, or influenced their likely behaviors.

Creating the “right” survey questions

A communication audit survey should include questions about how effectively messages are getting through and about how effective the channels carrying the messages are. You can create about 80% of the “right” survey questions based mostly on the messages/campaigns/topics your department is supposed to be communicating and the channels your job involves managing.