Focused Diagnostics • Practical Solutions • Business Results
Carrying out employee engagement research allows communicators to demonstrate the bottom-line outcome of their work and, by measuring employee satisfaction, highlights where there are insufficient levels of communication or engagement. The role communication plays in engagement can only be proved if a survey instrument includes enough – or the right kinds of – questions about communication.
Read Bottom-line impact of internal communications on engagement »
Positive results mean everything when budgets are slim. Increased revenue, decreased spending, an influx of volunteers, a boost in advocacy or any combination of those things can help a PR professional state bis or her case for funding outreach initiatives.
Each Wednesday for 6 weeks, the Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will also learn how to build research into the beginning of your planning process in ways that are fast, easy and inexpensive. At the end of communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment.
For external surveys, prizes and awards are almost required to get participation. For internal audiences, individual prizes may actually hurt participation. Instead, provide rewards at a group level, to the department with the highest response rate.
A communication department set up along PR-agency lines used to measure its effectiveness in terms of informal feedback. We developed a post-project customer satisfaction form for them to identify what
We developed a 25-question knowledge test on one company’s retirement benefits and investment education principles. It has been placed online, and each month several hundred employees are randomly invited to
With the wealth of actionable data each survey provides, it’s hard to pick just one to showcase. Here is a sampling of the different types of information a number of
When you need to compare measurements over time or across business units, you need to conduct quantitative research. This usually means a survey. We can do it all for you or work with your in-house research department to provide help in developing the right questions and helping develop recommendations based on our detailed analysis.
