Areas for improvement across global business can be highlighted and made better through local measurement, mentoring and smart KPIs.
Measurement matrix developed for internal communications that matches what to measure with how to measure it.
From surveys to social media postings, the best way to analyze write-in comments is sometimes a combination of human and electronic methods.
Is standardizing the way we measure internal communication really the best approach for all organizations? Principles, rather than prescribed techniques, may be preferable.
Complex strategies often lead to complex communication — which is less likely to make sense to the employees who will need to implement the strategy. Research can identify simpler ways to achieve the same goals.
When global communicators review their department’s performance with executives, they’re often asked, “Can you break it down to six key indicators?” So here are suggestions for those six key metrics, but also quite a few more measurements that need to be tracked in order to know what to do to achieve better numbers the next time.
Just like the managers of other business functions, communicators need to measure how effective our work is. However, the metrics need to be ones that we can act oneither to keep doing what we’re doing or to know what and how to change.
It’s nearly impossible to quantify the ROI of an entire communication program for an entire business strategy in a way that makes sense to executives. You’ll need to pick one particular business initiative that supports one business strategy.