How well do your communications really work? Here’s how to find out

If communicators wanted to work with numbers, we would have become accountants. However, to succeed in today’s business climate, we word people need to become more comfortable in a numbers world. Often that means we need to measure the results of our efforts in ways that mean something to our management.

Linking internal communication measurement to business goals

All too often, when we talk about communication supporting a company’s goals, we focus on telling people what the goals are. Communicating for goal achievement rather than only about goal achievement requires a different approach to both communications planning and measurement.