Learn how to take a series of “snapshot” measurements that need little time to conduct, but still provide meaningful, useful metrics to quantify the effectiveness of your work.
When budgets are tight and times are tough, what key measurements should communicators still focus on in order to demonstrate they are being effective and efficient?
Conducting research about the impact of communication on results doesn’t have to cost you anything. You can spend less money by communicating only with a pilot group of locations and comparing the outcome with control groups.
Surveys provide a useful snapshot of how employees think or behave at a certain moment in time. But what measures can be used to get a glimpse of how they’re likely to behave in the future?
Five approaches to weighing up the cost versus value of employee communication programs
An interview about effective internal communication with Angela Sinickas by a Human Resources magazine in Russia