Measurement Strategy

Keeping Score: Making communication performance data more compelling — Part 2

To give data more impact and ensure it gets acted on, Sinickas suggests using simple “dashboard visualizations” such as bar graphs, a speedometer dial or mathematical symbols.

Keeping Score: Making Performance Data More Compelling — Part 1

Data that reflects communication performance should do one of two things: indicate success to allow for recognition, or refocus effort where it’s needed most. But if the numbers aren’t distilled down to a few key metrics, neither is likely to happen.