We know measurement can be a bit of a pain. It can be one of the most frustrating aspects of working in internal communications. That’s why we’re showing you how to make it painless!
This guide helps you understand three aspects of measuring the value of communications: why you should measure, what you can measure, and how to measure communication effectiveness.
When you set objectives, you first define what criteria have to be met to define “success.” This should be developed together with your management to be sure that your definition of success matches theirs.
Article in Slovakian on measurement tips.
Measurement matrix developed for internal communications that matches what to measure with how to measure it.
From surveys to social media postings, the best way to analyze write-in comments is sometimes a combination of human and electronic methods.
Is standardizing the way we measure internal communication really the best approach for all organizations? Principles, rather than prescribed techniques, may be preferable.
When global communicators review their department’s performance with executives, they’re often asked, “Can you break it down to six key indicators?” So here are suggestions for those six key metrics, but also quite a few more measurements that need to be tracked in order to know what to do to achieve better numbers the next time.