To find out whether reputation management services are investing in, contact their clients’ PR departments for their impressions of the service provider.
Public Relations
Media Monitoring
Q: I was wondering with your experience if you could recommend a media monitoring service. I have researched Bowden’s, and a local (Halifax) company called NewsWatch (a division of the CCL Group) and I’m sure that there are more out there, but who are they and what will they do for me? In order to
Public Relations Statistics
Q: Can you provide me with 3-5 general public relations statistics that I could use to prove the value of effective public relations? Thanks, Julie Baron A: Dear Julie: You can probably take your pick of quite a few statistics at the following site: www.prfirms.org. They’ve been doing a lot of research recently and have
Value of Public Relations Versus Advertising
AT&T quantified the relative value of ads and PR, both negative and positive, in a way that helps them determine when it’s not even worth advertising because of the current type of media coverage.