This pre-conference workshop offers tips and a chance to practice more effective ways to convince leaders to listen to our advice. These include using easily gathered data as part of the pitch, offering options and using two different techniques to overcome objections.
Angela Sinickas delivers the opening keynote at the March 2018 Poppulo Communicators Forum.
Keynote – Research. Sometimes we see operational numbers that tell us there is a problem, but our assumptions on what is causing the problem may be wrong. We develop strategic communication plans to take people on a journey to our new future, but we don’t do the upfront research to understand where they are right now, or what it might take to get them moving in a new direction.
Angela Sinickas shares her tips for winning an IABC Gold Quill award, with examples of successful entries.
IABC’s Accredited Business Communicator designation required written and oral exams, portfolio submission, and analyses of past campaign results. IABC has since moved to a simpler certification process.
Employee communication has a very strong connection to the success of an organization, if it is conducted well.
As far as the value of a doctorate, I think it really depends on what it can realistically do for you versus what else you would do with the time it would take to earn the doctorate.
While I haven’t found a lot of examples of what you’re looking for, I do have a few recommendations from my friends in academia for communication degree programs with a heavy business focus.