Don’t just do research to see what your entire employee population wants or needs in terms of overall satisfaction, communication or benefits and compensation. Find ways to isolate your top performers as a demographic category and make sure your new recommendations are geared to meeting the top performers’ needs and wants wherever they might differ from the average employee.
Focus Groups
Focus groups or survey?
This month’s column is a quiz. I’ll set up some scenarios, you choose which research approach you think is best. At the end, I’ll defend why I think my own answers are right!
Reporting focus group findings
Tips for taking notes and presenting results to management
Getting the most out of focus groups
Preparation and facilitation skills can make or break the success of focus groups.
How many focus groups do you need?
Choosing the right number and types of groups is part art and part science.
Getting the most use out of research results, part 1: Tips for developing an actionable survey
All too often companies conduct a survey and do nothing with the results. This problem can be minimized through developing a highly actionable survey in the first place.