Don’t just do research to see what your entire employee population wants or needs in terms of overall satisfaction, communication or benefits and compensation. Find ways to isolate your top performers as a demographic category and make sure your new recommendations are geared to meeting the top performers’ needs and wants wherever they might differ from the average employee.
This month’s column is a quiz. I’ll set up some scenarios, you choose which research approach you think is best. At the end, I’ll defend why I think my own answers are right!
Tips for taking notes and presenting results to management
Preparation and facilitation skills can make or break the success of focus groups.
Choosing the right number and types of groups is part art and part science.
All too often companies conduct a survey and do nothing with the results. This problem can be minimized through developing a highly actionable survey in the first place.