Article in Slovakian on measurement tips.
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Focus Groups
10 Questions to Ask When Creating Your Focus Group
What better way to inform your Internal Communication strategy than by talking directly to a selection of your internal stakeholders and gathering priceless qualitative feedback? Angela Sinickas, President of Sinickas Communications, Inc., addresses 10 common questions that arise when conducting an employee focus group.
How research can simplify strategies
Complex strategies often lead to complex communication — which is less likely to make sense to the employees who will need to implement the strategy. Research can identify simpler ways to achieve the same goals.
How Many Participants to Choose
No matter how many people you involve in focus groups, your results will not be quantitative. The goal of focus groups is to get qualitative information on different issues.
How focus groups can deliver what surveys can’t
Surveys may be the favorite method of measuring engagement, but focus groups can be an equally powerful tool for identifying and fixing barriers to employee commitment.
Alison Jones
April 1, 2009 I have a tremendous amount of respect for Angela and her work. I hired her twice for…
How to Anticipate Future Rumors
How can someone research a rumor that hasn’t even started? Angela Sinickas explains a technique that can be used to predict how rumors might develop on a particular topic. This means you can prevent the worst misconceptions before they have a chance to take hold.
Keeping Focus Group Results Evergreen
Research from focus groups is valuable information that provides immediate feedback. So the results shouldn’t be stored away and forgotten as they may prove useful for future issues that arise. Angela Sinickas highlights the importance of this by explaining a particularly successful method initiated by power generation company Alstom.