Article in Slovakian on measurement tips.
What better way to inform your Internal Communication strategy than by talking directly to a selection of your internal stakeholders and gathering priceless qualitative feedback? Angela Sinickas, President of Sinickas Communications, Inc., addresses 10 common questions that arise when conducting an employee focus group.
Complex strategies often lead to complex communication — which is less likely to make sense to the employees who will need to implement the strategy. Research can identify simpler ways to achieve the same goals.
No matter how many people you involve in focus groups, your results will not be quantitative. The goal of focus groups is to get qualitative information on different issues.
Surveys may be the favorite method of measuring engagement, but focus groups can be an equally powerful tool for identifying and fixing barriers to employee commitment.
April 1, 2009 I have a tremendous amount of respect for Angela and her work. I hired her twice for…
How can someone research a rumor that hasn’t even started? Angela Sinickas explains a technique that can be used to predict how rumors might develop on a particular topic. This means you can prevent the worst misconceptions before they have a chance to take hold.
Research from focus groups is valuable information that provides immediate feedback. So the results shouldn’t be stored away and forgotten as they may prove useful for future issues that arise. Angela Sinickas highlights the importance of this by explaining a particularly successful method initiated by power generation company Alstom.