Each Wednesday for 6 weeks, the Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will also learn how to build research into the beginning of your planning process in ways that are fast, easy and inexpensive. At the end of communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment.
A new communication director inherited an existing global publication and needed some employee input to see how effectively it was meeting the company’s objectives. Focus groups we conducted in the
A repeat survey showed virtually no improvement in key communication metrics over two years, in spite of the communication department’s best efforts. We conducted focus groups to identify specific interventions
A new leadership team was about to roll out their 13 key strategies to employees in the form of a video. We pretested each of the points in focus groups,
What Focus Group Training Involves A one-day, hands-on workshop for 6 to 12 people that demonstrates the right ways and the wrong ways to conduct focus groups, including: Building rapport.
For some clients, we conduct the entire process. In other situations, we provide just the level of support you need to conduct most of the work yourself. Some of the
Completing open-ended questions is very time-consuming, especially at the end of a survey. Unless the questions are on topics the audience has a burning need to communicate to you, you should not expect a high response rate.
This week on the InTransition Podcast, David Pembroke talks to a ‘legend of the communications business’ Angela Sinickas.