Employee Communication

Best Practices for Internal Television

What I have seen in “best practices” varies quite a bit from satellite broadcasts to all locations, to videos tailored to different job functions, to Web casts that include not only picture/sound of an executive being interviewed, but also windows on the screen to either submit a question to the interviewee or to participate in an ongoing chat with other viewers on everyone’s reactions to what is being said.

The Different Needs of Different Audiences

A communicator’s job is busy enough developing campaigns for an entire audience, but tailoring campaigns will make them more effective. This advice is based on survey results for 10 organizations over the last two years, where we asked for respondents’ top two preferred sources by topic (so the numbers in Figures 3.7 and 3.8, below, could add up to 200%).