# Electronic Communication

## The Role of Intranets and Other e-Channels in Employee Communication Preferences (July 2002)

Analysis of survey results from 15 large organizations in the last five years shows employees’ preferred use of electronic channels may vary from commonly believed assumptions. As additional electronic choices become available, preference for electronic channels overall increases; the new electronic options do not replace other existing electronic channels in employees’ preferences. In fact, growing preference for electronic channels reduces the preference for face-to-face communication, not print, as many people believe.

## Alternative ways to measure the effectiveness of your intranet sites

When you measure hits on inter/intranet sites, you are measuring overall volume of usage — how many times parts of your site have been opened. However, hits don’t distinguish between the opening of an entire page or a single illustration.