The usefulness of electronic newsletters is about 66% for weekly newsletters and 74% for daily newsletters, but click-throughs aren’t necessarily the best measurement of how much people are reading. A better measurement is how many unique visitors read any part of the newsletter on your intranet.
After the initial stage of implementing new-media tools such as blogs and RSS at an organization, the next step is to measure the impact these new tools have had on employee and customer engagement, and of course, the return on investment. Here, Angela Sinickas shares her ideas on how to get around this seemingly abstract task, and advises shifting the focus of measurement from activity to outcomes.
The results for this study are compiled from survey data at 21 organizations that contracted with the author to undertake customized research within their companies between May 1997 and August 2004.
Many people mistakenly believe that anything published on the Internet is in the public domain. To avoid a lawsuit, get a legal opinion on the specific information you want to use for a specific purpose.
Q: Are you aware of any statistics I can borrow from that would help us predict the effect of a press release on Web traffic? Sounds like an easy question, but my own research has come up dry. Thanks. Jill Shuman, Managing Director, Imagitas A: Dear Jill: That doesn’t sound easy at all! My first
Have someone in the communication function become the email editor, putting together a daily, tightly edited email bulletin with headlines and one-paragraph items summarizing all the separate emails others wanted to send. Each paragraph can then have a link to the full story elsewhere.
Recommendations for integrating electronic channels with others based on research with 20 companies
Rather than look at statistics overall, you can always install website measurement software that will tell you exactly how many people access various pages like your help screen at your own organization.