Electronic Communication

Measurement and Analytics Certificate Program

Each Wednesday for 6 weeks, the Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will also learn how to build research into the beginning of your planning process in ways that are fast, easy and inexpensive. At the end of communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment.

Don’t Let Face to Face Be Eclipsed by Technology

Over the last 15 years, more and more employees have obtained online access to internal communication such as email, intranets, webcasts, and Web 2.0 social media. Is this a good thing? Perhaps not entirely, as Angela Sinickas discovered by comparing communication survey results from companies where all employees are online vs. those where numbers of employees do not.