What We Do Some of the ways we can help you evaluate the effectiveness of your publications: Content analysis: We first identify the ideal content for your publication, based on
We measured the length of all the articles and recurring features of an employee publication over the course of six months. We identified the ideal content of the publication, starting
We analyzed the patterns of which articles in a publication readers actually read. We found that they often read articles of a type they didn’t admit to liking in focus
A dozen of our reviewers from around the world assessed the content, format and design of one client’s global magazine. They provided not only numeric scores, but also narrative critiques
Here are some effectiveness measurement tools to assess your city’s corporate plan.
Many corporate editors are struggling with the decision of whether to replace a printed publication with an electronic one. But employees are often attached to printed publications, or simply find them easier to access, as revealed by the following Data Analysis of staff surveys and past experience.
The next time your boss asks you “So what has the publication done for us lately?”, have some of the following measurements ready to hand over.
If you want to go beyond the usual limits of a traditional readership survey that tells you how well received a publication is, first clarify your objectives. Then you might include additional “impact” questions on your next survey.