If you want to go beyond the usual limits of a traditional readership survey that tells you how well received a publication is, first clarify your objectives. Then you might include additional “impact” questions on your next survey.
Jeff Farrington interviews Angela Sinickas about her successful communications audit at the Chicago Tribune and her transition to consulting.
One of the best ways to find out what the major issues are in a company is to conduct an audit. An audit will disclose the areas that need improvement and attention, and those areas which are well-developed.