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If you want to go beyond the usual limits of a traditional readership survey that tells you how well received a publication is, first clarify your objectives. Then you might include additional “impact” questions on your next survey.
Read Alternative ways to measure the effectiveness of your publications »
Jeff Farrington interviews Angela Sinickas about her successful communications audit at the Chicago Tribune and her transition to consulting.
Read A Blueprint for Communication Strategies »
One of the best ways to find out what the major issues are in a company is to conduct an audit. An audit will disclose the areas that need improvement and attention, and those areas which are well-developed.
Read Communication Audit: Chicago Tribune »