Here are some effectiveness measurement tools to assess your city’s corporate plan.
When tracking information flow both “down the cascade” and across departments of an organization, it’s important to ask the right questions in your surveys.
Identify the types of things that make sense for your communicators to be “bonused” on, do some baseline measurements of where you are right now on those things, use that information to develop targets, then measure again at the end of the year before determining the size of the bonus.
AT&T quantified the relative value of ads and PR, both negative and positive, in a way that helps them determine when it’s not even worth advertising because of the current type of media coverage.
Many corporate editors are struggling with the decision of whether to replace a printed publication with an electronic one. But employees are often attached to printed publications, or simply find them easier to access, as revealed by the following Data Analysis of staff surveys and past experience.
Issues to consider for in-house communicators who are considering conducting their own research, whether focus groups or surveys.
The next time your boss asks you “So what has the publication done for us lately?”, have some of the following measurements ready to hand over.