Here are some effectiveness measurement tools to assess your city’s corporate plan.
Read Measuring the Effectiveness of a Published Corporate Plan »
Tracking Information Flow
When tracking information flow both “down the cascade” and across departments of an organization, it’s important to ask the right questions in your surveys.
Performance Reviews and Bonuses
Identify the types of things that make sense for your communicators to be “bonused” on, do some baseline measurements of where you are right now on those things, use that information to develop targets, then measure again at the end of the year before determining the size of the bonus.
Value of Public Relations Versus Advertising
AT&T quantified the relative value of ads and PR, both negative and positive, in a way that helps them determine when it’s not even worth advertising because of the current type of media coverage.
Deciding between print and online news
Many corporate editors are struggling with the decision of whether to replace a printed publication with an electronic one. But employees are often attached to printed publications, or simply find them easier to access, as revealed by the following Data Analysis of staff surveys and past experience.
Practitioner’s perspective
Issues to consider for in-house communicators who are considering conducting their own research, whether focus groups or surveys.
Assess Your Publication’s Value and Impact
The next time your boss asks you “So what has the publication done for us lately?”, have some of the following measurements ready to hand over.
Published Research on Employee Communication
Employees currently rely on different sources for different topics, and prefer to rely on different sources by topic as well. The results vary quite a bit from company to company, and even at a single company over time as some channels become more or less effective for employees.