A dozen of our reviewers from around the world assessed the content, format and design of one client’s global magazine. They provided not only numeric scores, but also narrative critiques and examples. By analyzing their numeric scores, we found patterns in different parts of the world and other patterns differing in countries where English is
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Creating the “right” survey questions
A communication audit survey should include questions about how effectively messages are getting through and about how effective the channels carrying the messages are. You can create about 80% of the “right” survey questions based mostly on the messages/campaigns/topics your department is supposed to be communicating and the channels your job involves managing.
Conducting a Needs Analysis
A needs analysis isn’t terribly different from a communication audit. The first time you conduct a communication audit, while you are developing a baseline measurement of what is working, you are also identifying what audience needs are not being met.
Measuring Real Knowledge
It’s useful to measure both perceptions of knowledge and actual knowledge. Make sure to include an “I’m not sure” option in your surveys.
Measuring Messages
Q: I am researching best practices in communications measurement to identifying when employees are receiving key messages and when they are not. Kind of a “stealth bomber” approach to the usual measurement and metrics. My organization is rolling out a new organization design and we are looking for new ways to help determine if employees
Elements of a Communication Audit
Q: I have an opportunity to design and implement a thorough audit of employee communications for the quality department at a major pharmaceutical corporation. I’ve never done one of these. Can you help me get started? Thanks. Clark Miller A: Dear Clark: An internal communication audit can include several or all of the following steps:
Response Rates and Random Sampling
There are many factors affecting response rates on employee surveys, from the length of the survey to where it’s administered to incentives for completing it.