Measurement and Analytics Certificate Program

Each Wednesday for 6 weeks, the Measurement and Analytics Certificate Program goes well beyond simply measuring the effectiveness of communication. You will also learn how to build research into the beginning of your planning process in ways that are fast, easy and inexpensive. At the end of communication campaigns that involve audience behavior changes, you’ll be able to calculate the marginal ROI on your organization’s communication investment.

Channel Surfing: The Art of ‘Push and Pull’ Communication

I’m always perplexed when I see communicators saying they want to stop pushing their newsletters by email, or replace email with social media, or replace their intranet with apps without first researching the appropriateness of the channels to the content or the needs and preferences of their employees.

Creating the “right” survey questions

A communication audit survey should include questions about how effectively messages are getting through and about how effective the channels carrying the messages are. You can create about 80% of the “right” survey questions based mostly on the messages/campaigns/topics your department is supposed to be communicating and the channels your job involves managing.

Measuring Messages

Q: I am researching best practices in communications measurement to identifying when employees are receiving key messages and when they are not. Kind of a “stealth bomber” approach to the usual measurement and metrics. My organization is rolling out a new organization design and we are looking for new ways to help determine if employees

Elements of a Communication Audit

Q: I have an opportunity to design and implement a thorough audit of employee communications for the quality department at a major pharmaceutical corporation. I’ve never done one of these. Can you help me get started? Thanks. Clark Miller A: Dear Clark: An internal communication audit can include several or all of the following steps: