Q: I have an opportunity to design and implement a thorough audit of employee communications for the quality department at a major pharmaceutical corporation. I’ve never done one of these. Can you help me get started? Thanks. Clark Miller A: Dear Clark: An internal communication audit can include several or all of the following steps:
AT&T quantified the relative value of ads and PR, both negative and positive, in a way that helps them determine when it’s not even worth advertising because of the current type of media coverage.
Identify the types of things that make sense for your communicators to be “bonused” on, do some baseline measurements of where you are right now on those things, use that information to develop targets, then measure again at the end of the year before determining the size of the bonus.
We know measurement can be a bit of a pain. It can be one of the most frustrating aspects of working in internal communications. That’s why we’re showing you how to make it painless!
You know you should be measuring communication, but you have no budget, no time–and no permission to pester your audience with questions. Stop looking at those as barriers and learn to see them as opportunities to find creative ways to gather data on effectiveness.
This guide helps you understand three aspects of measuring the value of communications: why you should measure, what you can measure, and how to measure communication effectiveness.
Areas for improvement across global business can be highlighted and made better through local measurement, mentoring and smart KPIs.
Measurement matrix developed for internal communications that matches what to measure with how to measure it.