Benchmarking

What We Do We can help you gather information from other companies, even your competitors, on how they approach corporate communication. Some of the types of information we can gather

Measuring Public Relations Effectiveness

What you probably need to do is direct audience research in addition to the best type of clip analysis available. For example, do research with customers/prospects, financial analysts, trade reporters, business reporters, potential recruitment candidates, etc. to identify their level of awareness of your company’s name and reputation in comparison to those of your competitors’.

Defining benchmarking questions for great results

Part of the challenge of determining the questions to ask during benchmarking is to match the questions to the purpose of the study and the outcomes you are trying to achieve. Below is a breakdown of some of the issues regarding benchmarking questions that need to be addressed before beginning a benchmarking exercise.