A relatively new, smaller company in an industry was growing fast and expected to more than double its size in the next three years because of new products in it
At a client company, the corporate communication department, along with other staff functions, was being required to conduct some benchmarking of staffing and budgeting efficiency. We helped the client expand
One client was looking for best practices in three areas: business-to-business communication, face-to-face internal communication and communication measurement. For the first topic, we talked with competitors in the company’s own
What We Do We can help you gather information from other companies, even your competitors, on how they approach corporate communication. Some of the types of information we can gather
The only way you’ll know if your communication program is effective for your own employees is to obtain their input through a research project.
What you probably need to do is direct audience research in addition to the best type of clip analysis available. For example, do research with customers/prospects, financial analysts, trade reporters, business reporters, potential recruitment candidates, etc. to identify their level of awareness of your company’s name and reputation in comparison to those of your competitors’.
Based on benchmarking studies I’ve done for specific clients, these numbers, for both staffing and budgeting, vary extremely widely.
Part of the challenge of determining the questions to ask during benchmarking is to match the questions to the purpose of the study and the outcomes you are trying to achieve. Below is a breakdown of some of the issues regarding benchmarking questions that need to be addressed before beginning a benchmarking exercise.