One client’s company is highly decentralized, with communicators in the field reporting to the regional business unit heads instead of the corporate communication office. The corporate office provided a full-day training session on strategic planning to communicators in each of their regions. Each region’s communicators worked together in the participatory exercises to develop strategic plans based on their own unit’s business goals. By the end of the training sessions, all the communicators were using a common approach and template for communication planning, which has had lasting value in cross-regional initiatives.
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