Pre-test New Strategy

A new leadership team was about to roll out their 13 key strategies to employees in the form of a video. We pretested each of the points in focus groups, as well as the intended communication channel. The findings completely changed the roll-out. The 13 strategies were reduced to five. Several were completely rewritten to avoid some highly negative reactions during the pretest. Examples were provided that addressed the most common questions we heard during the pretest. And the method of communication for the introduction was completely overhauled. Result: an overwhelmingly positive launch with employee emails and letters continuing for weeks afterward.