Measurement Training

For three different clients, we developed a training session on communication measurement in two sections. The first section was on a higher level appropriate to the entire communication department. Then the second session provided more “how-to” information for the professional and managerial staff while the others attended alternate training sessions. Additional variations for two of these sessions included:

  • An analysis of the company’s strategic plan and the type of measurements that would be most appropriate.
  • An analysis of a case study of a recent communication program to assess how they could have built more measurements into the way they usually approach a campaign.