Benchmarking: Justification to Management

At a client company, the corporate communication department, along with other staff functions, was being required to conduct some benchmarking of staffing and budgeting efficiency. We helped the client expand the study to compare measures of effectiveness along with the efficiency to provide a more meaningful comparison. We also selected different companies to benchmark various aspects of internal and external communication against since no other company, even in their own industry, operated the same way they did. The result was that they came through their senior management review with an increased appreciation for their work.