We analyzed the patterns of which articles in a publication readers actually read. We found that they often read articles of a type they didn’t admit to liking in focus
Case Studies
International Publication Review
A dozen of our reviewers from around the world assessed the content, format and design of one client’s global magazine. They provided not only numeric scores, but also narrative critiques
Benchmarking for the Future
A relatively new, smaller company in an industry was growing fast and expected to more than double its size in the next three years because of new products in it
Benchmarking: Justification to Management
At a client company, the corporate communication department, along with other staff functions, was being required to conduct some benchmarking of staffing and budgeting efficiency. We helped the client expand
Benchmarking: Identify Best Practices
One client was looking for best practices in three areas: business-to-business communication, face-to-face internal communication and communication measurement. For the first topic, we talked with competitors in the company’s own
Adjunct Communicator Training
A company had initiated a quality improvement program that relied on frequent communication with employees in all of its plants. However, the corporate communicators didn’t have enough resources to provide
Measurement Training
For three different clients, we developed a training session on communication measurement in two sections. The first section was on a higher level appropriate to the entire communication department. Then
Strategic Planning Training
One client’s company is highly decentralized, with communicators in the field reporting to the regional business unit heads instead of the corporate communication office. The corporate office provided a full-day