For PartnerRe, a reinsurance company, we conducted quantitative phone surveys with key decision-makers at their potential client companies to identify how much impact different customer communications had on a variety
Case Studies
Pilot and Control Groups
Westec Security was having a problem with vehicle accidents. We implemented a new approach to safety communication in half their locations that matched the other half in terms of current
Earned Media Report
For a global package delivery company, we examined the three different reports they were receiving from different agencies on earned media results, one from each of three geographic regions. They
Communication Index
For an investment services client, every year since 2007 we have created an updated index of different types of internal communication results. The concept behind the index is that there
Intranet ROI
One client’s intranet includes a number of sites for sharing best practices among employees in similar jobs. One of the sites is for safety managers of manufacturing facilities around the
External Website Usage Report
Another client’s site included descriptions and demos of products and services under development. We were able to recommend to the client which services they should develop first based on the
Intranet Site Usage Report
For one client we found that the corporate communications headlines page was receiving far fewer and less regular visits than the company desired. The site with the highest visits was
Content Analysis
We measured the length of all the articles and recurring features of an employee publication over the course of six months. We identified the ideal content of the publication, starting