Case Studies

Intranet ROI

One client’s intranet includes a number of sites for sharing best practices among employees in similar jobs. One of the sites is for safety managers of manufacturing facilities around the world. They share with each other how they have fixed problems that occurred at their sites. My client shared anecdotally with me that many safety

External Website Usage Report

Another client’s site included descriptions and demos of products and services under development. We were able to recommend to the client which services they should develop first based on the relative interest expressed by site visitors.

Intranet Site Usage Report

For one client we found that the corporate communications headlines page was receiving far fewer and less regular visits than the company desired. The site with the highest visits was the one with the company stock price. One of our recommendations was to move the stock price to a corner of the headlines page, bringing

Content Analysis

We measured the length of all the articles and recurring features of an employee publication over the course of six months. We identified the ideal content of the publication, starting with its objectives of supporting the company’s goals and brand attributes. We identified the content executives and employees wanted to see in it. Some of

Starch Test

We analyzed the patterns of which articles in a publication readers actually read. We found that they often read articles of a type they didn’t admit to liking in focus groups. We also discovered that one type of articles that they did want to read were in a section of the publication that was so

Benchmarking for the Future

A relatively new, smaller company in an industry was growing fast and expected to more than double its size in the next three years because of new products in it pipeline. It wanted to compare itself with industry competitors that had already passed through this growth stage successfully. They wanted to see how they should