Developing
Focused
Diagnostics |
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Providing
Practical
Solutions |
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Achieving
Business
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We've
built our business on quickly and
accurately finding the match-ups and
misalignments between what your company
needs to achieve and your current approach
to getting there. Our
initial assessments provide a baseline
against which to measure your
success.
While
many of the diagnostics we use may seem
familiar, our copyrighted questions often
produce surprising answers.
Some
of our diagnostic tools
include:
- Communication
audits
-
Engagement surveys
- Interviews
- Starch
Test
- Readership
surveys
- Focus
groups
- Content
analysis
- Benchmarking
- Publication
analysis
- Pilot/control
group studies
- International
impact assessment
- Web
/ intranet usage analysis
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We
partner with you in developing strategic
plans that align corporate business goals
with your internal or external audiences,
or both. Here are several practical
solutions we've developed for
clients.
- Aligned
communicators and HR management through
a facilitated strategic planning
process, including an assessment of the
perceived strengths and weakness of
their employee communication program,
and the opportunities and threats
facing it (a SWOT analysis).
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- Refocused
a client's media relations planning
process to better integrate messages
sent from various internal and external
communication functions to the same
audiences.
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- Developed
a long-term measurement strategy for an
HR program that includes pretesting
materials, ongoing knowledge testing
and tracking communications against
operational outcomes.
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- Merged
the best of two communication programs
during an acquisition.
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- Trained
entire communication departments at
several clients in a consistent way to
plan and measure their
work.
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The
best way to illustrate what we can do for
you is to highlight what we've done for
some of our clients.
- Directed
a controlled pilot study that proved a
new approach to communication within
call centers improved the accuracy of
answers to customer questions by over
60%.
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- Identified
specific operational information
blockages between pairs of departments
that were reducing productivity.
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- Pinpointed
the reason safety was suffering in
certain locations for a shipping
company, and developed simple solutions
to stop it.
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- Helped
develop a behaviorally focused internal
consulting function, including a
template for the planning process and
an assessment tool, to track the
success of the projects.
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