Articles by Topic
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	Topics:
	Benchmarking studies
	Change-related communication
	Communication channel usage
	Employee communication
	External communication measurement
	Focus groups
	International communication and research
	Linking communication to business goals
	Managerial/executive communication
	Managing the communication function
	Measurement planning
	Professional development
	Return on investment
	Strategic communication
	Surveys

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 Sinickas Articles by Topic - 01

	Benchmarking studies
	- Are you spending the 'right' amount? (92)
	- Benchmarking: Ugly truths and unpredictable outcomes (02)
	- Choosing the right metrics to benchmark (14)
	- Defining benchmarking questions (35)
	- Pitfalls of financial benchmarking (15)
	.
	Communication channel usage
	Change-related communication
	Employee communication
	External communication measurement
	Focus groups
	International communication and research
	Managing the communication function
	Measurement planning
	Linking communication to business goals
	Managerial/executive communication
	Professional development
	Return on investment
	Strategic communication
	Surveys

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 Sinickas Articles by Topic - 02

	Benchmarking studies
	Communication channel usage
	- Alternative ways to measure intranets (24)
	- Alternative ways to measure publications (25)
	- Assessing a publication's value and impact (01)
	- Conducting a comms channel analysis (76)
	- Deciding between print or online news (47)
	- Don't let face to face be eclipsed by technology (109)
	- The different needs of different audiences (85)
	- Employee preferences for intranets and other e-channels (65)
	- Global differences in comms, Part 1  -  Part 2
	- How to measure the impact of speeches (74)
	- How well are communications working
	- Identifying the most useful channels (40)
	- Measuring communication noise (21)
	- Measuring how well supervisors communicate with employees (26)
	- Measuring the impact of new-media tools
	- Measuring the usefulness of e-newsletters (112)
	- Don't let face to face be eclipsed by technology (111)
	- Supervisors, are not always the preferred communicators (60)
	- Tailoring campaigns by audience (80)
	- Taking the guesswork out of using electronic channels (55)
	- The surprising role of e-communication (44)
	- When integration becomes duplication (40)
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	Change-related communication
	Employee communication
	External communication measurement
	Focus groups
	International communication and research
	Managing the communication function
	Measurement planning
	Linking communication to business goals
	Managerial/executive communication
	Professional development
	Return on investment
	Strategic communication
	Surveys

Publications | Home

 

 

 

 

 

 

 

 

 

 

 

 

 

 Sinickas Articles by Topic - 03

	Benchmarking studies
	Communication channel usage
	Change-related communication
	- Anticipating future rumors
	- The best way of communicating change in company strategy
	- Communicating for change (05)
	- Communication, culture and surveys (82)
	- Developing surveys to measure the impact of corporate culture (84)
	- How to do due diligence research (63)
	- How to handle change communication effectively
	- Linking communication to engagement
	- Research can contradict common sense (36)
	.
	Employee communication
	External communication measurement
	Focus groups
	International communication and research
	Managing the communication function
	Measurement planning
	Linking communication to business goals
	Managerial/executive communication
	Professional development
	Return on investment
	Strategic communication
	Surveys

Publications | Home

 

 

 

 

 

 

 

 

 

 

 

 

 

 Sinickas Articles by Topic - 04

	Benchmarking studies
	Communication channel usage
	Change-related communication
	Employee communication
	- Alternative ways to measure intranets (24)
	- Anticipating future rumors
	- The best way of communicating change in company strategy
	- Breaking down departmental barriers
	- Communicating is not optional (62)
	- Communication fuels business success (42)
	- Conducting a comms channel analysis (76)
	- Don't let face to face be eclipsed by technology (109)
	- The different needs of different audiences (85)
	- Employee preferences for intranets and other e-channels (65)
	- Engaging employees during site walkabouts (79)
	- Evaluating your cascade process (81)
	- Feedback from the front lines (88)
	- Focusing research on best-performing employees (33)
	- How to handle change communication effectively
	- Identifying the most useful channels (40)
	- Improving understanding of strategy (83)
	- Interview with Russian HRM magazine (Original in Russian or English Translation) (86 87)
	- Linear connection between employee and customer satisfaction (23)
	- Linking communication to engagement)
	- Linking internal communication measurement to business goals (27)
	- Measuring how well supervisors communicate with employees (98)
	- Measuring internal communication in professional services firm
	- Measuring the brand internally (41)
	- Methods to help regional offices to communicate with each other
	- Don't let face to face be eclipsed by technology (111)
	- Supervisors are not always the preferred communicators (60)
	- Tailoring campaigns by audience (8
	External communication measurement
	Focus groups
	International communication and research
	Managing the communication function
	Measurement planning
	Linking communication to business goals
	Managerial/executive communication
	Professional development
	Return on investment
	Strategic communication
	Surveys

Publications | Home

 

 

 

 

 

 

 

 

 

 

 

 

 

 Sinickas Articles by Topic - 05

	Benchmarking studies
	Communication channel usage
	Change-related communication
	Employee communication
	External communication measurement
	- Book review: Integrated Marketing Communication, the Next Generation (66)
	- Finding the true value of reputation (57)
	- How to measure the impact of speeches (74)
	- Linear connection between employee and customer satisfaction (23)
	- Measuring the brand internally (41)
	- Measuring customer communication (22)
	- Measuring the impact of new-media tools
	- Measuring public relationships (69)
	- Relationship measurement (52)
	.
	Focus groups
	International communication and research
	Managing the communication function
	Measurement planning
	Linking communication to business goals
	Managerial/executive communication
	Professional development
	Return on investment
	Strategic communication
	Surveys

Publications | Home

 

 

 

 

 

 

 

 

 

 

 

 

 

 Sinickas Articles by Topic - 06

	Benchmarking studies
	Communication channel usage
	Change-related communication
	Employee communication
	External communication measurement
	Focus groups
	- Anticipating future rumors
	- Focus groups or survey? (06)
	- Focusing research on best-performing employees (33)
	- Getting the most out of focus groups (10)
	- How many focus groups do you need? (11)
	- How to keep focus groups focused (34)
	- Online vs. offline research (32)
	- Reporting focus group findings (09)
	- Measurement at the speed of business
	.
	International communication and research
	Managing the communication function
	Measurement planning
	Linking communication to business goals
	Managerial/executive communication
	Professional development
	Return on investment
	Strategic communication
	Surveys

Publications | Home

 

 

 

 

 

 

 

 

 

 

 

 

 

 Sinickas Articles by Topic - 07

	Benchmarking studies
	Communication channel usage
	Change-related communication
	Employee communication
	External communication measurement
	Focus groups
	International communication and research
	- Avoid global misunderstandings (56)
	- Cultural differences and research (68)
	- Global differences in comms, Part 1  -  Part 2
	- Interview with Russian HRM magazine (Original in Russian or EnglishTranslation) (86 87)
	.
	Managing the communication function
	Measurement planning
	Linking communication to business goals
	Managerial/executive communication
	Professional development
	Return on investment
	Strategic communication
	Surveys

Publications | Home

 

 

 

 

 

 

 

 

 

 

 

 

 

 Sinickas Articles by Topic - 08

	Benchmarking studies
	Communication channel usage
	Change-related communication
	Employee communication
	External communication measurement
	Focus groups
	International communication and research
	Managing the communication function
	- Are you spending the 'right' amount? (92)
	- Book review: Integrated Marketing Communication, the Next Generation (66)
	- Budgeting for communication research (18)
	- Building research partnerships (07)
	- Choosing the right metrics to benchmark (14)
	- Communications, meet operations (04)
	- Dashboard for measurement (Part 1)
	- Dashboard for measurement (Part 2)
	- Evaluating communication structures (64)
	- Five good reasons not to measure (70)
	- Giving leaders the numbers they need (77)
	- How to become a measurement maven (73)
	- Measure how your time is spent (13)
	- Measurement at the speed of business (71)
	- Methods to help regional offices communicate with each other
	- Mining the data all around you (08)
	- Pitfalls of financial benchmarking (15)
	- Selling communication plans to management (29)
	- Stay on track with leading measures (91)
	- Tough measures for tough times (38)
	- What you should know about research (45)
	- When to outsource research (12)
	.
	Measurement planning
	Linking communication to business goals
	Managerial/executive communication
	Professional development
	Return on investment
	Strategic communication
	Surveys

Publications | Home

 

 

 

 

 

 

 

 

 

 

 

 

 

 Sinickas Articles by Topic - 09

	Benchmarking studies
	Communication channel usage
	Change-related communication
	Employee communication
	External communication measurement
	Focus groups
	International communication and research
	Managing the communication function
	Measurement planning
	- Assessing organizational communication quality (51)
	- Book Reviews: Balanced Scorecard Step-by-Step (67)
	- Budgeting for communication research (18)
	- Building research partnerships (07)
	- Connecting survey results to current news
	- Dashboard for Measurement (Part 1)
	- Dashboard for Measurement (Part 2)
	- Five good reasons not to measure (70)
	- Focus groups or survey (06)
	- Focus research on best-performing employees (33)
	- Giving leaders the numbers they need (77)
	- Linking internal communication measurement to business goals (27)
	- Matrix of high-value/low-value measurements (39)
	- Measurement at the speed of business (71)
	- Expert opinion: measuring internal communication in professional services firms
	- Online vs. offline research (32)
	- Overcoming barriers of time and money in doing research (19)
	- Pitfalls, problems and possibilities in measurement (43)
	- Stay on track with leading measures (91)
	- The value of measurement (20)
	- Top 10 measurement mistakes (61)
	- Tough measures for tough times (38)
	- When to outsource research (12)
	Linking communication to business goals
	Managerial/executive communication
	Professional development
	Return on investment
	Strategic communication
	Surveys

Publications | Home

 

 

 

 

 

 

 

 

 

 

 

 

 

 Sinickas Articles by Topic - 10

	Benchmarking studies
	Communication channel usage
	Change-related communication
	Employee communication
	External communication measurement
	Focus groups
	International communication and research
	Managing the communication function
	Measurement planning
	Linking communication to business goals
	- The Best Way of Communicating Change in Company Strategy
	- Book Reviews: Balanced Scorecard Step-by-Step (67)
	- Breaking down departmental barriers
	- Communicating for change (05)
	- Communication, culture and surveys (82)
	- Communications with measurable results (53)
	- Connecting survey results to current news
	- Connecting surveys to the bottom line (37)
	- Dashboard for Measurement (Part 1)
	- Dashboard for Measurement (Part 2)
	- Developing surveys to measure the impact of corporate culture (84)
	- Focus on behavior change to prove ROI (58)
	- How to handle change communication effectively
	- Improving understanding of strategy (83)
	- Linking communication to engagement
	- Linking internal communication measurement to business goals (27)
	- Measuring the impact of new-media tools
	- Stay on track with leading measures (91)
	- Tough measures for tough times (38)
	Managerial/executive communication
	Professional development
	Return on investment
	Strategic communication
	Surveys

Publications | Home

 

 

 

 

 

 

 

 

 

 

 

 

 

 Sinickas Articles by Topic - 11

	Benchmarking studies
	Communication channel usage
	Change-related communication
	Employee communication
	External communication measurement
	Focus groups
	International communication and research
	Managing the communication function
	Measurement planning
	Linking communication to business goals
	Managerial/executive communication
	- Communicating is not optional (62)
	- Communication fuels business success (42)
	- Don't let face to face be eclipsed by technology (109)
	- Evaluating your cascade process (81)
	- Engaging employees during site walkabouts (79)
	- Feedback from the front lines (88)
	- How to measure the impact of speeches (74)
	- Improving staff perceptions of leaders (59)
	- Shaping staff perceptions of leaders (78)
	- Measuring how well supervisors communicate with employees (98)
	Professional development
	Return on investment
	Strategic communication
	Surveys

Publications | Home

 

 

 

 

 

 

 

 

 

 

 

 

 

 Sinickas Articles by Topic - 12

	Benchmarking studies
	Communication channel usage
	Change-related communication
	Employee communication
	External communication measurement
	Focus groups
	International communication and research
	Managing the communication function
	Measurement planning
	Linking communication to business goals
	Managerial/executive communication
	Professional development
	- Career interview with Angela Sinickas (03)
	- How to become a measurement maven
	- What you should know about research (45)
	.
	Return on investment
	Strategic communication
	Surveys

Publications | Home

 

 

 

 

 

 

 

 

 

 

 

 

 

 Sinickas Articles by Topic - 13

	Benchmarking studies
	Communication channel usage
	Change-related communication
	Employee communication
	External communication measurement
	Focus groups
	International communication and research
	Managing the communication function
	Measurement planning
	Linking communication to business goals
	Managerial/executive communication
	Professional development
	Return on investment
	- Book review: Integrated Marketing Communication, the Next Generation (66)
	- Communication with measurable results (53)
	- Communications, meet operations (04)
	- Connecting surveys to the bottom line (37)
	- Dashboard for Measurement (Part 1)
	- Dashboard for Measurement (Part 2)
	- Focus on behavior change to prove ROI (58)
	.
	Strategic communication
	Surveys

Publications | Home

 

 

 

 

 

 

 

 

 

 

 

 

 

 Sinickas Articles by Topic - 14

	Benchmarking studies
	Communication channel usage
	Change-related communication
	Employee communication
	External communication measurement
	Focus groups
	International communication and research
	Managing the communication function
	Measurement planning
	Linking communication to business goals
	Managerial/executive communication
	Professional development
	Return on investment
	Strategic communication
	- The best way of communicating change in company strategy
	- Breaking down departmental barriers
	- Communications, meet operations (04)
	- How to handle change communication effectively
	- Improving understanding of strategy (83)
	- Linking internal communication measurement to business goals (27)
	- Linking communication to engagement
	- Measurement at the speed of business
	- Tailoring campaigns by audience (80)
	Surveys

Publications | Home

 

 

 

 

 

 

 

 

 

 

 

 

 

 Sinickas Articles by Topic - 15

	Benchmarking studies
	Communication channel usage
	Change-related communication
	Employee communication
	External communication measurement
	Focus groups
	International communication and research
	Managing the communication function
	Measurement planning
	Linking communication to business goals
	Managerial/executive communication
	Professional development
	Return on investment
	Strategic communication
	Surveys
	- Communication, culture and surveys (82)
	- Connecting surveys to the bottom line (37)
	- Evaluating and managing surveys (54)
	- Finding a cure for survey fatigue
	- Focus groups or survey? (06)
	- Focusing research on the best-performing employees (33)
	- Getting management buy-in to using survey recommendations (16)
	- Getting the credit you deserve from surveys (48)
	- Measurement at the speed of business
	- Tips for designing actionable surveys (17)
	- Unraveling the mysteries of sampling (31)

Publications | Home

 

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