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Books

Articles Bi-Monthly Columns on Measurement Regular Columns on Measurement
 
Books
How to Measure Your Communication Programs  (Now a University Textbook)
  A Practical Manual for Maximizing the Effectiveness of Your Messages and Media
(3rd Edition of  the Manual - 388 pages)
Communication Research
  A 28-page chapter in the textbook "Inside Organizational Communication," 1999, IABC, San Francisco
Measurement: How to Know What's Working and What's Not
  A 48-page chapter in the manual "Employee Communication: The Comprehensive Manual for People
Who Communicate with Today's Employees"
Ragan Communications
Getting Started: Communication Measurement
  A 40-page monograph that highlights how to set measurable objectives
and overviews a few basic measurement tools
1996, Available for purchase in English or Spanish
  Articles  View Articles by Topic
  .
“Corporate Communication in Lithuania” (“Buvau nustebinta, kaip žmonės gyvena Lietuvoje” in Lithuanian) 
delfi.lt, May 24, 2014
   
“Meeting Global Lithuanians: Angela Sinickas Shares Her Story”
Lithuania Tribune, March 31, 2014
   
“Internal Communications Insight Interview: Angela Sinickas”
Newsweaver blog: March 3, 2014
   
“Top 10 Questions for Employee Engagement Surveys”
Melcrum.com, February 2014
Melcrum Publishing, London UK
   
“Offline Research: Still a Good Idea” (“Offline prieskum: stále dobrý nápad” in Slovak)
AICO News, Page 19, February 2014
Association of Internal Communication, Slovenia
   
“10 Questions to Ask When Creating Your Focus Group”
Melcrum.com, May 2013
Melcrum Publishing, London UK
   
“A Measurement Matrix for Internal Communicators”
Newsletter, PRSA Employee Communication Section, Spring 2013
PRSA (
www.prsa.org), New York, NY
   
"Yes, We've Heard About the Cascade. But Is It Always the Best Tactic?"
The Journal of Internal Communication, May 2012
Gatehouse Group, London UK
   
"Maling Som Nyttarsforsett (Measuring That New Year's Resolution"
Kommunikasjon, January 2012
Norwegian Communication Association, Oslo Norway
   
"Six Key Metrics for Managing Global/Local Commuinication"
Optimizing Global/Local Communication (Melcrum Special Report), 2011
Melcrum Publishing, London UK
   
"How to Use Communication Measures"
CW Bulletin, October, 2011
IABC, San Francisco
   
"Help CEOs See Communication as a Business Process"
CW Bulletin, August, 2011
IABC, San Francisco
   
"Employees Prefer Intranets to Supervisors 2 to 1" - Part 1, Part 2
Strategic Communication Management, October/November 2009 & December/January 2010
Melcrum Publishing, London UK
  .
"Industry trends on staffing communication departments"
Strategic Communication Management, October/November 2009
Melcrum Publishing, London UK
  .
"Audience-Free Measurement: High-Quality Metrics Without Surveys"
IABC Communication World, May-June 2009
IABC, San Francisco
  .
"Three Ways to Measure a Speech"
Ragan Report, March 2009
Lawrence Ragan Communications, Chicago
  .
"Measure Your ROI - Fast!"
Ragan Report, February 2009
Lawrence Ragan Communications, Chicago
  .
"Supervisors' Role in Communication,"
Melcrum Hub, June 2008
Melcrum Publishing, London UK
  .
"Creating Viral Communication and Peer Influence"
Viral Communication in the Workplace, Melcrum Special Report, 2008
Melcrum Publishing, London
  .
"Conducting Research with Hard-to-Reach Employees"
How to Communicate with Hard-to-Reach Employees, Melcrum Special Report, 2008
Melcrum Publishing, London
  .
"How Well Are Your Communications Working?"
IABC Student Connection, June 2008
  .
Keeping Score: Making Performance Data More Compelling Part 1
Strategic Communication Management, June/July 2007
Melcrum, London UK
  .
Keeping Score: Making Performance Data More Compelling Part 2
Strategic Communication Management, August/September 2007
Melcrum, London UK
  .
How to Handle Change Communication Effectively
Delivering Successful Change Communication (Melcrum Research Forum Report), February 2007
Melcrum, London UK
  .
The Best Way of Communicating Change in Company Strategy
Melcrum Hub, February 2007
Melcrum, London UK
  .
Methods to Help Regional Offices to Communicate with Each Other
Melcrum Hub, February 2007
Melcrum, London UK
  .
How to Become a Measurement Maven
Inside Employee Communications, 1st Quarter 2007
PRSA, New York
  .
Expert Opinion: Measuring Internal Communication in Professional Services Firms
Chapter in the report "Internal Communication in Law Firms" by Joanna Goodman, Ark Group, January 2007
  .
"Os Cinco Passos Para Mensurar Comunicação" (Five Steps for Measuring Communications),
Comunicação Empresial, ABERJE, Sao Paulo, Brasil
  .
Developing Surveys to Measure the Impact of Corporate Culture
InternalCommunication's Role in Defining and Shaping Corporate Culture (Melcrum Report), Oct. 2006
Melcrum, London UK
  .
The Different Needs of Different Audiences
Communicating Business Strategies to Employees (Melcrum Report), 2006
Melcrum, London UK
  .
Interview with Angela Sinickas
(Original in Russian or EnglishTranslation) 2006
HRM Magazine, Moscow, Russia
  .
Engaging Employees During Site Walkabouts
Delivering Senior Leadership Communication (Melcrum Report), Oct. 2005
Melcrum, London UK
  .
Shaping Staff Perceptions of Leaders
Delivering Senior Leadership Communication (Melcrum Report), Oct. 2005
Melcrum, London UK
  .
Feedback from the Front Lines
The Business Communicator, September 2006, Melcrum, London UK
  .
How Did I Get Here: Queen of Measurement - Angela Sinickas
simply-communicate website, July 2006, http://www.simply-communicate.com/
 (search for "sinickas")
  .
How to Measure the Impact of Speeches
The Gauge, June 2005
Delahaye, Norwalk, CT
  .
Measurement at the Speed of Business
Journal of Employee Communication Management, May/June 2005
Ragan Communications, Chicago
  .
The Role of Intranets and E-Channels in Employee Communication Preferences
Journal of Website Promotion, Winter 2005
Haworth Press,
Pennsylvania
.
Book Review: "IMC The Next Generation:
Five Steps for Delivering Value and Measuring Returns Using Marketing Communications
"
Communication World, January, 2005, IABC, San Francisco
.
Supervisors Are Still Not the Preferred Communicators
Effective Line Manager Communication, 2004,
Melcrum, London UK
.
"Top Tip: Calculating ROI,"
Internal Communication Measurement, (Melcrum Report) 2004
Melcrum, London UK
.
The Top Ten Measurement Mistakes
The Business Communicator, March 2004, Melcrum, London UK
.
Intranets Anyone? Take the Guesswork Out of Using Electronic Channels
Communication World, January-February 2004, IABC, San Francisco
.
  Bimonthly columns on measurement
 
Strategic Communication Management,
Melcrum Publishing Limited, London UK  info@melcrum.com
tel. UK:
+44 171 229 9900, North America: (312) 697-4782
  .
Evaluating and Managing Surveys
Employee Benefit Issues: The Multiemployer Perspective, Vol. 45, 2004,
International Foundation of Employee Benefit Plans
, Brookfield, WI
  .
Communications with Measurable Results
Employee Benefit Issues: The Multiemployer Perspective, Vol. 45, 2004,
International Foundation of Employee Benefit Plans
, Brookfield, WI
  .
Book Review: "Balanced Scorecard Step-by-Step:
Maximizing Performance and Maintaining Results
"

CW Bulletin, December, 2003, IABC, San Francisco
  .
It’s New, It’s Hot…It’s Relationship Measurement. Not!
Ragan Report, October 6, 2003, Ragan Communications, Chicago
  .
Practitioner's Perspective
in "Assessing Organizational Communication Quality"
Organizational Communication, textbook by Alan Zaremba,
2003, Thomson Learning, Mason, OH
  .
Communicating for Change
IMCA Update, Spring 2003,
Insurance Marketing Communication Association
,
Charlotte
  .
Stop Kidding Yourself and Join the Conversations that Will Fuel Your Business Success
The Maritime Executive, Third Quarter 2002,
The Maritime Executive Corp., Fort Lauderdale
  .
Tracking the Evolution of Our Work by the Revolution in Communication Measurement
Journal of Employee Communication Management, Sept/Oct 2002,
Ragan Communications, Chicago
  ..
The Role of Intranets and Other e-Channels in Employee Communication Preferences
Paper presented at the Scuola Superiore G. Reiss Romoli, L'Aquila, Italy, July 2002,
  ..
Communicating Is Not Optional
Harvard Management Communication Letter, June 2001,
Harvard Business School Publishing
  .
Assess Your Publication's Value and Impact
Strategic Employee Publications, November 2000,
Ragan Communications, Chicago
  .
Benchmarking: Ugly Truths and Unpredictable Outcomes
Journal of Employee Communication Management, Sept/Oct 2000,
Ragan Communications, Chicago
  .
Profile
Internal Communication, September/October 2000,
LLP Limited, London. tel.:
44 (0) 171 553 1000 informa.com
  .
Communications, Meet Operations
Journal of Employee Communication Management, May/June 1999,
Ragan Communications, Chicago
  .
How Well Do Your Communications Really Work? Here's How to Find Out
Special insert in Communication Specialist
April 1998,
Ragan Communications, Chicago
.
  Regular columns on measurement
 
Best Practice Measurement Strategies,
Melcrum Publishing Limited, London UK  info@melcrum.com
tel. UK:
+44 171 229 9900, North America: (312) 697-4782
  .
Total Communication Measurement,
Melcrum Publishing Limited, London UK  info@melcrum.com
tel. UK: +44 171 229 9900, North America: (312) 697-4782
  .
"Medir la Efectividad de la Comunicacion"
Anuario de Comunicacion 1998, May 1998,
Asociacion de Directivos de Comunicacion, Madrid
adcdircom.es.
  .
"Linking Internal Communication Measurement to Business Goals"
Internal Communication Focus, October 1997,
LLP Limited, London. tel.:
44 (0) 171 553 1000 informa.com
  .
"No-Cost, No-Permission Measurement"
iabc.com, Autumn 1997,
IABC/Australia, Sydney
toni@wandjina.com.au
  .
"Practical Ways to Prove Your Worth,"
Internal Communication Focus, November 1994,
LLP Limited, London. tel.:
44 (0) 171 553 1000 informa.com
  .
"Using Supervisors as Communicators,"
Compensation & Benefits Management Journal, Winter 1993,
Panel Publishers, New York
(212) 790-2000
  .
"Supervisors Are NOT the Preferred Communicators,"
Communication World, November 1992,
IABC http://www.iabc.com (International Association of Business Communicators), San Francisco
  .
"How to Sell Your Communication Plan to Management,"
Communication World, November 1983,
IABC (International Association of Business Communicators), San Francisco
  .
"Are You Ready for a Communication Audit?"
Communication World, October 1983,
IABC (International Association of Business Communicators), San Francisco
  .

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