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Books |
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How to
Measure Your Communication Programs
(Now a
University Textbook) |
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A Practical Manual
for Maximizing the Effectiveness of Your Messages and Media
(3rd Edition of the Manual - 388 pages) |
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Communication Research |
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A 28-page chapter
in the textbook
"Inside Organizational Communication,"
1999,
IABC, San
Francisco |
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Measurement: How to Know What's Working and What's Not |
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A 48-page chapter
in the manual
"Employee
Communication:
The Comprehensive Manual for People
Who Communicate with Today's Employees"
Ragan Communications |
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Getting Started: Communication
Measurement |
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A 40-page
monograph that highlights how to set measurable objectives
and overviews a few basic measurement tools
1996,
Available for purchase in English or Spanish |
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Articles View
Articles by Topic |
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"Six Key Metrics
for Managing Global/Local Commuinication"
Optimizing Global/Local Communication (Melcrum
Special Report), 2011
Melcrum
Publishing, London UK |
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"How to Use
Communication Measures"
CW Bulletin,
October, 2011
IABC, San Francisco |
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"Help CEOs See
Communication as a Business Process"
CW Bulletin,
August, 2011
IABC, San Francisco |
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"Employees Prefer Intranets to Supervisors 2 to 1" -
Part 1,
Part 2
Strategic Communication
Management, October/November 2009 & December/January 2010
Melcrum
Publishing, London UK |
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"Industry trends on
staffing communication departments"
Strategic Communication
Management, October/November 2009
Melcrum
Publishing, London UK |
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. |
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"Audience-Free
Measurement: High-Quality Metrics Without Surveys"
IABC Communication World, May-June 2009
IABC, San Francisco |
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. |
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"Three Ways to Measure
a Speech"
Ragan Report, March 2009
Lawrence Ragan Communications, Chicago |
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"Measure Your ROI -
Fast!"
Ragan Report, February 2009
Lawrence Ragan Communications, Chicago |
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"Supervisors' Role in
Communication,"
Melcrum Hub, June 2008
Melcrum
Publishing, London UK |
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"Creating Viral
Communication and Peer Influence"
Viral Communication in the Workplace, Melcrum Special Report,
2008
Melcrum Publishing, London |
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"Conducting Research
with Hard-to-Reach Employees"
How to Communicate with Hard-to-Reach Employees,
Melcrum Special Report, 2008
Melcrum Publishing, London |
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"How
Well Are Your Communications Working?"
IABC Student Connection, June 2008 |
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Keeping Score: Making
Performance Data More Compelling Part 1
Strategic Communication
Management, June/July 2007
Melcrum,
London UK |
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Keeping Score: Making
Performance Data More Compelling Part 2
Strategic Communication
Management, August/September 2007
Melcrum,
London UK |
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How to Handle Change
Communication Effectively
Delivering Successful Change Communication
(Melcrum Research Forum Report), February 2007
Melcrum,
London UK |
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The Best Way of
Communicating Change in Company Strategy
Melcrum Hub, February
2007
Melcrum,
London UK |
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Methods to Help
Regional Offices to Communicate with Each Other
Melcrum Hub, February
2007
Melcrum,
London UK |
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How to Become a
Measurement Maven
Inside Employee Communications, 1st Quarter 2007
PRSA, New York |
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Expert Opinion:
Measuring Internal Communication in Professional Services Firms
Chapter in the report "Internal Communication in Law Firms"
by Joanna Goodman, Ark Group, January
2007 |
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"Os Cinco
Passos Para Mensurar Comunicação" (Five Steps for
Measuring Communications),
Comunicação Empresial,
ABERJE,
Sao Paulo, Brasil |
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Developing Surveys to Measure the Impact of Corporate
Culture
InternalCommunication's Role in Defining and Shaping
Corporate Culture (Melcrum Report), Oct.
2006
Melcrum,
London UK |
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The
Different Needs of Different Audiences
Communicating Business Strategies to Employees (Melcrum
Report), 2006
Melcrum,
London UK |
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Interview with Angela Sinickas
(Original
in Russian or
EnglishTranslation) 2006
HRM Magazine, Moscow, Russia |
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Engaging
Employees During Site Walkabouts
Delivering Senior Leadership Communication (Melcrum
Report), Oct. 2005
Melcrum,
London UK |
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Shaping
Staff Perceptions of Leaders
Delivering Senior Leadership Communication (Melcrum
Report), Oct. 2005
Melcrum,
London UK |
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Feedback from the Front Lines
The Business Communicator, September 2006, Melcrum,
London UK |
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How Did I Get Here: Queen of Measurement - Angela Sinickas
simply-communicate website, July 2006,
http://www.simply-communicate.com/
(search for "sinickas") |
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How to
Measure the Impact of Speeches
The Gauge, June 2005
Delahaye, Norwalk, CT |
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Measurement at the Speed of Business
Journal of Employee Communication Management, May/June
2005
Ragan Communications,
Chicago |
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The Role of Intranets and E-Channels in
Employee Communication Preferences
Journal of Website Promotion, Winter 2005
Haworth Press,
Pennsylvania |
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Book Review:
"IMC The
Next Generation:
Five Steps for Delivering Value and Measuring Returns Using
Marketing Communications"
Communication World, January, 2005,
IABC, San Francisco |
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Supervisors Are Still Not the Preferred
Communicators
Effective Line Manager Communication,
2004,
Melcrum,
London UK |
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"Top
Tip: Calculating ROI,"
Internal Communication Measurement, (Melcrum Report) 2004
Melcrum,
London UK |
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The Top
Ten Measurement Mistakes
The Business Communicator,
March 2004,
Melcrum,
London UK |
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Intranets Anyone? Take the
Guesswork Out of Using Electronic Channels
Communication World, January-February 2004,
IABC,
San Francisco |
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Bimonthly columns on
measurement
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Strategic Communication Management,
Melcrum
Publishing Limited, London UK
info@melcrum.com
tel. UK:
+44 171 229 9900, North America: (312) 697-4782
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Evaluating and Managing Surveys
Employee Benefit Issues: The
Multiemployer Perspective, Vol. 45, 2004,
International Foundation of
Employee Benefit Plans,
Brookfield, WI |
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Communications with Measurable Results
Employee Benefit Issues: The
Multiemployer Perspective, Vol. 45, 2004,
International Foundation of
Employee Benefit Plans,
Brookfield, WI |
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Book Review: "Balanced
Scorecard Step-by-Step:
Maximizing Performance and Maintaining Results"
CW Bulletin, December, 2003,
IABC,
San Francisco |
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It’s New,
It’s Hot…It’s Relationship Measurement. Not!
Ragan Report, October 6, 2003,
Ragan Communications,
Chicago |
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Practitioner's Perspective
in "Assessing Organizational Communication Quality"
Organizational Communication, textbook by Alan Zaremba,
2003, Thomson Learning, Mason, OH |
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Communicating for Change
IMCA Update, Spring 2003,
Insurance Marketing
Communication Association,
Charlotte |
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Stop Kidding
Yourself and Join the Conversations that Will Fuel Your
Business Success
The Maritime Executive,
Third Quarter 2002,
The Maritime Executive
Corp., Fort
Lauderdale |
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Tracking the
Evolution of Our Work by the Revolution in Communication
Measurement
Journal of Employee
Communication Management, Sept/Oct 2002,
Ragan Communications,
Chicago |
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.. |
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The Role of
Intranets and Other e-Channels in Employee Communication
Preferences
Paper presented
at the Scuola Superiore G. Reiss Romoli,
L'Aquila, Italy, July 2002, |
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.. |
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Communicating Is Not Optional
Harvard Management
Communication Letter, June 2001,
Harvard Business School
Publishing |
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Assess Your
Publication's Value and Impact
Strategic
Employee Publications, November 2000,
Ragan Communications,
Chicago |
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Benchmarking: Ugly
Truths and Unpredictable Outcomes
Journal of
Employee Communication Management, Sept/Oct 2000,
Ragan
Communications,
Chicago |
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Profile
Internal
Communication, September/October 2000,
LLP Limited, London. tel.:
44 (0) 171 553
1000
informa.com |
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. |
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Communications,
Meet Operations
Journal of
Employee Communication Management, May/June 1999,
Ragan Communications,
Chicago |
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How Well Do Your
Communications Really Work? Here's How to Find Out
Special insert in
Communication Specialist
April 1998,
Ragan Communications,
Chicago |
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Regular columns on
measurement
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Best Practice Measurement Strategies,
Melcrum Publishing
Limited, London UK
info@melcrum.com
tel. UK:
+44 171 229 9900,
North America: (312) 697-4782
January 2002
"How
to keep focus groups focused"
November
2001
"Unraveling
the mysteries of sampling"
July/August
2001
"Offline
research: still a good idea"
June
2001
"Focus
research on your most valuable capital"
May
2001
"Communicating
for change"
February
2001
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. |
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Total Communication Measurement,
Melcrum Publishing Limited, London
UK
info@melcrum.com
tel. UK:
+44 171 229 9900,
North America: (312) 697-4782
"Building
research partnerships"
September
2000
"Mining
the data all around you"
July/August
2000
"Reporting
focus group findings"
May
2000
"Getting
the most out of focus groups"
April
2000
"How
many focus groups do you need?"
March
2000
"When
to outsource research"
December/January
2000
"Quantifying
your most important resource"
November
1999
"Choosing
the right metrics to benchmark"
September
1999
"The
pitfalls of financial benchmarking"
July/August
1999
"Getting
the most use out of research results: Part 2"
May
1999
"Getting
the most use out of research results: Part 1"
April
1999
"Budgeting
for communication research"
March
1999
"No
more excuses for not measuring"
February
1999
"But
I hate numbers!"
December/January
1999
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"Medir la
Efectividad de la Comunicacion"
Anuario de
Comunicacion 1998, May 1998,
Asociacion de Directivos de Comunicacion, Madrid
adcdircom.es. |
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"Linking
Internal Communication Measurement to Business Goals"
Internal
Communication Focus, October 1997,
LLP Limited, London. tel.:
44 (0) 171 553
1000
informa.com |
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. |
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"No-Cost,
No-Permission Measurement"
iabc.com,
Autumn 1997,
IABC/Australia, Sydney
toni@wandjina.com.au |
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. |
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"Practical Ways to
Prove Your Worth,"
Internal Communication Focus, November 1994,
LLP Limited, London.
tel.:
44 (0) 171 553
1000
informa.com |
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. |
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"Using Supervisors
as Communicators,"
Compensation &
Benefits Management Journal, Winter 1993,
Panel Publishers, New York
(212) 790-2000 |
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. |
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"Supervisors
Are NOT the Preferred Communicators,"
Communication
World, November 1992,
IABC
http://www.iabc.com
(International Association of Business Communicators), San
Francisco |
|
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. |
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"How
to Sell Your Communication Plan to Management,"
Communication
World, November 1983,
IABC
(International Association of Business Communicators), San
Francisco |
|
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. |
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"Are You Ready for
a Communication Audit?"
Communication
World, October 1983,
IABC
(International Association of Business Communicators), San
Francisco |
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