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How to Measure Your Communication Programs |
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A
Practical Manual for Maximizing
the Effectiveness of
Your Messages and Media (3rd Edition of the Manual - 388 pages) |
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Communication Research |
| A 28-page chapter in the textbook "Inside Organizational Communication," 1999, IABC, San Francisco | |
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Measurement: How to Know What's Working and What's Not |
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A
48-page chapter in the manual
"Employee
Communication:
The
Comprehensive Manual for People Who Communicate with Today's Employees" Ragan Communications |
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Getting Started: Communication Measurement |
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A
40-page monograph that highlights how to set
measurable
objectives and overviews a few basic measurement tools 1996, Available for purchase in English or Spanish |
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| Articles: ( View by topic ) | |
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"How Well
Are Your Communications Working?" IABC Student Connection, June 2008 |
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Keeping Score: Making
Performance Data More Compelling Part 1 Strategic Communication Management, June/July 2007 Melcrum, London UK |
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Keeping Score: Making
Performance Data More Compelling Part 2 Strategic Communication Management, August/September 2007 Melcrum, London UK |
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How to Handle Change
Communication Effectively Delivering Successful Change Communication (Melcrum Research Forum Report), February 2007 Melcrum, London UK |
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The Best Way of
Communicating Change in Company Strategy Melcrum Hub, February 2007 Melcrum, London UK |
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Methods to Help
Regional Offices to Communicate with Each Other Melcrum Hub, February 2007 Melcrum, London UK |
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How to Become a
Measurement Maven Inside Employee Communications, 1st Quarter 2007 PRSA, New York |
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Expert Opinion:
Measuring Internal Communication in Professional Services Firms Chapter in the report "Internal Communication in Law Firms" by Joanna Goodman, Ark Group, January 2007 |
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"Os Cinco
Passos Para Mensurar Comunicação" (Five Steps for
Measuring Communications), Comunicação Empresial, ABERJE, Sao Paulo, Brasil |
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Developing Surveys to Measure the Impact of Corporate
Culture InternalCommunication's Role in Defining and Shaping Corporate Culture (Melcrum Report), Oct. 2006 Melcrum, London UK |
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The
Different Needs of Different Audiences Communicating Business Strategies to Employees (Melcrum Report), 2006 Melcrum, London UK |
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Interview with Angela Sinickas (Original in Russian or EnglishTranslation) 2006 HRM Magazine, Moscow, Russia |
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Engaging
Employees During Site Walkabouts Delivering Senior Leadership Communication (Melcrum Report), Oct. 2005 Melcrum, London UK |
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Shaping
Staff Perceptions of Leaders Delivering Senior Leadership Communication (Melcrum Report), Oct. 2005 Melcrum, London UK |
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Feedback from the Front Lines The Business Communicator, September 2006, Melcrum, London UK |
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How Did I Get Here: Queen of Measurement - Angela Sinickas simply-communicate website, July 2006, http://www.simply-communicate.com/ (search for "sinickas") |
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How to Measure
the Impact of Speeches The Gauge, June 2005 Delahaye, Norwalk, CT |
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Measurement at the Speed of Business Journal of Employee Communication Management, May/June 2005 Ragan Communications, Chicago |
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The Role
of Intranets and E-Channels in Employee Communication
Preferences Journal of Website Promotion, Winter 2005 Haworth Press, Pennsylvania |
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Book Review:
"IMC The
Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communications" Communication World, January, 2005, IABC, San Francisco |
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Supervisors Are Still Not the Preferred
Communicators Effective Line Manager Communication, 2004, Melcrum, London UK |
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The Top
Ten Measurement Mistakes The Business Communicator, March 2004, Melcrum, London UK |
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Intranets Anyone? Take the
Guesswork Out of Using Electronic Channels Communication World, January-February 2004, IABC, San Francisco |
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Bimonthly columns on
measurement
in Strategic Communication Management, Melcrum Publishing Limited, London UK info@melcrum.com . tel. UK: +44 171 229 9900, North America: (312) 697-4782
February/March 2007 October/November 2003 |
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Evaluating and Managing Surveys Employee Benefit Issues: The Multiemployer Perspective, Vol. 45, 2004, International Foundation of Employee Benefit Plans, Brookfield, WI |
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Communications with Measurable Results Employee Benefit Issues: The Multiemployer Perspective, Vol. 45, 2004, International Foundation of Employee Benefit Plans, Brookfield, WI |
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Book Review: "Balanced
Scorecard Step-by-Step: Maximizing Performance and Maintaining Results" CW Bulletin, December, 2003, IABC, San Francisco |
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It’s New, It’s Hot…It’s
Relationship Measurement. Not! Ragan Report, October 6, 2003, Ragan Communications, Chicago |
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Practitioner's Perspective in "Assessing Organizational Communication Quality" Organizational Communication, textbook by Alan Zaremba, 2003, Thomson Learning, Mason, OH |
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Communicating for Change IMCA Update, Spring 2003, Insurance Marketing Communication Association, Charlotte |
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Stop
Kidding Yourself and Join the Conversations that
Will Fuel Your Business
Success The Maritime Executive, Third Quarter 2002, The Maritime Executive Corp., Fort Lauderdale |
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Tracking
the Evolution of Our Work by the Revolution in
Communication
Measurement Journal of Employee Communication Management, Sept/Oct 2002, Ragan Communications, Chicago |
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The
Role of Intranets and Other e-Channels in Employee
Communication Preferences Paper presented at the Scuola Superiore G. Reiss Romoli, L'Aquila, Italy, July 2002, |
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Communicating
Is Not Optional Harvard Management Communication Letter, June 2001, Harvard Business School Publishing |
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Assess
Your Publication's Value and
Impact Strategic Employee Publications, November 2000, Ragan Communications, Chicago |
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Benchmarking:
Ugly Truths and Unpredictable
Outcomes Journal of Employee Communication Management, Sept/Oct 2000, Ragan Communications, Chicago |
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Profile Internal Communication, September/October 2000, LLP Limited, London. tel.: 44 (0) 171 553 1000 informa.com |
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Communications,
Meet Operations Journal of Employee Communication Management, May/June 1999, Ragan Communications, Chicago |
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How
Well Do Your Communications Really Work? Here's How to Find
Out Special insert in Communication Specialist April 1998, Ragan Communications, Chicago |
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Regular columns on
measurement
in Best Practice Measurement Strategies, Melcrum Publishing Limited, London UK info@melcrum.com tel. UK: +44 171 229 9900, North America: (312) 697-4782 January 2002 |
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Regular
columns on measurement in Total Communication Measurement, Melcrum Publishing Limited, London UK info@melcrum.com tel. UK: +44 171 229 9900, North America: (312) 697-4782
September 2000 |
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"Medir
la Efectividad de la
Comunicacion" Anuario de Comunicacion 1998, May 1998, Asociacion de Directivos de Comunicacion, Madrid adcdircom.es. |
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"Linking
Internal Communication Measurement to Business
Goals" Internal Communication Focus, October 1997, LLP Limited, London. tel.: 44 (0) 171 553 1000 informa.com |
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"No-Cost,
No-Permission Measurement" iabc.com, Autumn 1997, IABC/Australia, Sydney toni@wandjina.com.au |
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"Practical
Ways to Prove Your Worth," Internal Communication Focus, November 1994, LLP Limited, London. tel.: 44 (0) 171 553 1000 informa.com |
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"Using
Supervisors as Communicators," Compensation & Benefits Management Journal, Winter 1993, Panel Publishers, New York (212) 790-2000 |
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"Supervisors
Are NOT the Preferred
Communicators," Communication World, November 1992, IABC http://www.iabc.com (International Association of Business Communicators), San Francisco |
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"How
to Sell Your Communication Plan to
Management," Communication World, November 1983, IABC (International Association of Business Communicators), San Francisco |
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"Are
You Ready for a Communication
Audit?" Communication World, October 1983, IABC (International Association of Business Communicators), San Francisco |
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