Publications

	Books and Articles on Communication
	Articles \| Articles by Topic \| Home

Books

How to Measure Your Communication Programs

A Practical Manual for Maximizing the Effectiveness of Your Messages and Media
(3rd Edition of the Manual - 388 pages)

Communication Research

A 28-page chapter in the textbook "Inside Organizational Communication," 1999, IABC, San Francisco

Measurement: How to Know What's Working and What's Not

A 48-page chapter in the manual "Employee Communication: The Comprehensive Manual for People
Who Communicate with Today's Employees" Ragan Communications

Getting Started: Communication Measurement

A 40-page monograph that highlights how to set measurable objectives
and overviews a few basic measurement tools
1996, Available for purchase in English or Spanish

Articles: ( View by topic )

..

Keeping Score:making Performance Data More Compelling Part 1
Strategic Communication Management, June/July 2007
Melcrum, London UK

..

Keeping Score:making Performance Data More Compelling Part 2
Strategic Communication Management, August/September 2007
Melcrum, London UK

..

How to Handle Change Communication Effectively
Delivering Successful Change Communication (Melcrum Research Forum Report), February 2007
Melcrum, London UK

..

The Best Way of Communicating Change in Company Strategy
Melcrum Hub, February 2007
Melcrum, London UK

..

Methods to Help Regional Offices to Communicate with Each Other
Melcrum Hub, February 2007
Melcrum, London UK

..

How to Become a Measurement Maven
Inside Employee Communications, 1st Quarter 2007
PRSA, New York

..

Expert Opinion: Measuring Internal Communication in Professional Services Firm
Chapter in the report "Internal Communication in Law Firms" by Joanna Goodman, Ark Group January 2007

..

"Os Cinco Passos Para Mensurar Comunica��o" (Five Steps for Measuring Communications),
Comunica��o Empresial, ABERJE, Sao Paulo, Brasil

..

Developing Surveys to Measure the Impact of Corporate Culture
InternalCommunication's Role in Defining and Shaping Corporate Culture (Melcrum Report), Oct. 2006
Melcrum, London UK

..

The Different Needs of Different Audiences
Communicating Business Strategies to Employees (Melcrum Report), 2006
Melcrum, London UK

..

Interview with Angela Sinickas
(Original in Russian or EnglishTranslation) 2006
HRM Magazine, Moscow, Russia

..

Engaging Employees During Site Walkabouts
Delivering Senior Leadership Communication (Melcrum Report), Oct. 2005
Melcrum, London UK

..

Shaping Staff Perceptions of Leaders
Delivering Senior Leadership Communication (Melcrum Report), Oct. 2005
Melcrum, London UK

..

Feedback from the Front Lines
The Business Communicator, September 2006, Melcrum, London UK

..

How Did I Get Here: Queen of Measurement - Angela Sinickas
simply-communicate website, July 2006, http://www.simply-communicate.com/ (search for "sinickas")

..

How to Measure the Impact of Speeches
The Gauge, June 2005
Delahaye, Norwalk, CT

..

Measurement at the Speed of Business
Journal of Employee Communication Management, May/June 2005
Ragan Communications, Chicago

..

The Role of Intranets and E-Channels in Employee Communication Preferences
Journal of Website Promotion, Winter 2005
Haworth Press, Pennsylvania

..

Book Review: "IMC The Next Generation:
Five Steps for Delivering Value and Measuring Returns Using Marketing Communications"
Communication World, January, 2005, IABC, San Francisco

..

Supervisors Are Still Not the Preferred Communicators
Effective Line Manager Communication, 2004, Melcrum, London UK

..

The Top Ten Measurement Mistakes
The Business Communicator, March 2004, Melcrum, London UK

..

Intranets Anyone? Take the Guesswork Out of Using Electronic Channels
Communication World, January-February 2004, IABC, San Francisco

..

Bimonthly columns on measurement in
Strategic Communication Management,
Melcrum Publishing Limited, London UK info@me l crum.com .
tel. UK: +44 171 229 9900, North America: (312) 697-4782

"Keeping focus group results evergreen"
October/November 2007

"Connecting survey results to current news"
August/September 2007

"Measuring the impact of new-media tools"
April/May 2007

"Finding a cure for survey fatigue"
February/March 2007

"Measuring supervisor communication"
December/January 2007

"Staying on track with leading measures"
October/November 2006

"Are you spending the 'right' amount?"
August/September 2006

"Evaluating your cascade process"
June/July 2006

"Communication, culture and surveys"
April/May 2006

"Improving understanding of strategy"
February/March 2006

"Tailoring campaigns by audience"
December/January 2006

"Giving leaders the numbers they need"
October/November 2005

"Identifying the most useful channels"
August/September 2005

"Conducting a comms channel analysis"
June/July 2005

"Linking communication to engagement"
April/May 2005

"How to become a measurement maven"
February/March 2005

"Cultural differences and research"
December/January 2005

"Measuring public relationships"
October/November 2004

"Five good reasons NOT to measure"
August/September 2004

"How to do due diligence research"
June/July 2004

"Evaluating communication structures"
April/May 2004

"Avoiding global misunderstandings"
February/March 2003

"Finding the true value of reputation"
December/January 2004

"Focus on behavior change to prove ROI"
October/November 2003

"Improving staff perceptions of leaders"
August/September 2003

Deciding between print or online news"
June/July 2003

"Get the credit you deserve from surveys"
April/May 2003

"What you should know about research"
February/March 2003

"Pitfalls, problems...and possibilities in measurement"
December/January 2003

"The surprising role of e-communications"
October/November 2002

"When integration becomes duplication"
August/September 2002

"Measuring the brand internally"
June/July 2002

"Contradicting common sense"
April/May 2002

"Connecting surveys to the bottom line"
February/March 2002

"Tough measures for tough times"
December/January 2002

"Quantifying the impact of communication noise"
October/November 1998

"Measuring customer communication"
August/September 1998

"The linear connection between employee and customer satisfaction"
June/July 1998

"Alternative ways to measure the effectiveness
of your intranet sites"
April/May 1998

"Alternative ways to measure the effectiveness
of your publications"
February/March 1998

"How to measure how well supervisors
are communicating with their employees"
December1997/January 1998

..

Evaluating and Managing Surveys
Employee Benefit Issues: The Multiemployer Perspective, Vol. 45, 2004,
International Foundation of Employee Benefit Plans, Brookfield, WI

..

Communications with Measurable Results
Employee Benefit Issues: The Multiemployer Perspective, Vol. 45, 2004,
International Foundation of Employee Benefit Plans, Brookfield, WI

..

Book Review: "Balanced Scorecard Step-by-Step:
Maximizing Performance and Maintaining Results"
CW Bulletin, December, 2003, IABC, San Francisco

..

It�s New, It�s Hot�It�s Relationship Measurement. Not!
Ragan Report, October 6, 2003, Ragan Communications, Chicago

..

Practitioner's Perspective
in "Assessing Organizational Communication Quality"
Organizational Communication, textbook by Alan Zaremba,
2003, Thomson Learning, Mason, OH

..

Communicating for Change
IMCA Update, Spring 2003,
Insurance Marketing Communication Association, Charlotte

..

Stop Kidding Yourself and Join the Conversations that Will Fuel Your Business Success
The Maritime Executive, Third Quarter 2002,
The Maritime Executive Corp., Fort Lauderdale

..

Tracking the Evolution of Our Work by the Revolution in Communication Measurement
Journal of Employee Communication Management, Sept/Oct 2002,
Ragan Communications, Chicago

..

The Role of Intranets and Other e-Channels in Employee Communication Preferences
Paper presented at the Scuola Superiore G. Reiss Romoli, L'Aquila, Italy, July 2002,

..

Communicating Is Not Optional
Harvard Management Communication Letter, June 2001,
Harvard Business School Publishing

..

Assess Your Publication's Value and Impact
Strategic Employee Publications, November 2000,
Ragan Communications , Chicago

.

Benchmarking: Ugly Truths and Unpredictable Outcomes
Journal of Employee Communication Management, Sept/Oct 2000,
Ragan Communications , Chicago

.

Profile
Internal Communication, September/October 2000,
LLP Limited, London. tel.: 44 (0) 171 553 1000 informa.com

.

Communications, Meet Operations
Journal of Employee Communication Management, May/June 1999,
Ragan Communications, Chicago

.

How Well Do Your Communications Really Work? Here's How to Find Out
Special insert in Communication Specialist
April 1998, Ragan Communications, Chicago

..

Regular columns on measurement in
Best Practice Measurement Strategies,
Melcrum Publishing Limited, London UK info@melcrum.com
tel. UK: +44 171 229 9900, North America: (312) 697-4782

"Defining benchmark questions for great results"
January 2002

"How to keep focus groups focused"
November 2001

"Unraveling the mysteries of sampling"
July/August 2001

"Offline research: still a good idea"
June 2001

"Focus research on your most valuable capital"
May 2001

"Communicating for change"
February 2001

..

Regular columns on measurement in
Total Communication Measurement,
Melcrum Publishing Limited, London UK info@melcrum.com
tel. UK: +44 171 229 9900, North America: (312) 697-4782

"Focus groups or survey?"
October 2000

"Building research partnerships"
September 2000

"Mining the data all around you"
July/August 2000

"Reporting focus group findings"
May 2000

"Getting the most out of focus groups"
April 2000

"How many focus groups do you need?"
March 2000

"When to outsource research"
December/January 2000

"Quantifying your most important resource"
November 1999

"Choosing the right metrics to benchmark"
September 1999

"The pitfalls of financial benchmarking"
July/August 1999

"Getting the most use out of research results: Part 2"
May 1999

"Getting the most use out of research results: Part 1"
April 1999

"Budgeting for communication research"
March 1999

"No more excuses for not measuring"
February 1999

"But I hate numbers!"
December/January 1999

.

"Medir la Efectividad de la Comunicacion"
Anuario de Comunicacion 1998, May 1998,
Asociacion de Directivos de Comunicacion, Madrid adcdircom.es.

.

"Linking Internal Communication Measurement to Business Goals"
Internal Communication Focus, October 1997,
LLP Limited, London. tel.: 44 (0) 171 553 1000 informa.com

.

"No-Cost, No-Permission Measurement"
iabc.com, Autumn 1997,
IABC/Australia, Sydney toni@wandjina.com.au

.

"Practical Ways to Prove Your Worth,"
Internal Communication Focus, November 1994,
LLP Limited, London. tel.: 44 (0) 171 553 1000 informa.com

.

"Using Supervisors as Communicators,"
Compensation & Benefits Management Journal, Winter 1993,
Panel Publishers, New York (212) 790-2000

.

"Supervisors Are NOT the Preferred Communicators,"
Communication World, November 1992,
IABC http://www.iabc.com (International Association of Business Communicators), San Francisco

.

"How to Sell Your Communication Plan to Management,"
Communication World, November 1983,
IABC (International Association of Business Communicators), San Francisco

.

"Are You Ready for a Communication Audit?"
Communication World, October 1983,
IABC (International Association of Business Communicators), San Francisco

.

Top | Articles | Articles by Topic | Home
© 2005 Sinickas Communications, Inc., All Rights Reserved. This Website, and all its content, is the exclusive property of Sinickas Communications, Inc., and is protected by US and international copyright laws. You may not reproduce, distribute, transmit, incorporate into any publication, product, Website or computer network, or use the content in any other way whatsoever without the express written permission of Sinickas Communications, Inc..

	Books
	How to Measure Your Communication Programs
	A Practical Manual for Maximizing the Effectiveness of Your Messages and Media (3rd Edition of the Manual - 388 pages)
	Communication Research
	A 28-page chapter in the textbook "Inside Organizational Communication," 1999, IABC, San Francisco
	Measurement: How to Know What's Working and What's Not
	A 48-page chapter in the manual "Employee Communication: The Comprehensive Manual for People Who Communicate with Today's Employees" Ragan Communications
	Getting Started: Communication Measurement
	A 40-page monograph that highlights how to set measurable objectives and overviews a few basic measurement tools 1996, Available for purchase in English or Spanish

	Articles: ( View by topic )
	..
	Keeping Score:making Performance Data More Compelling Part 1 Strategic Communication Management, June/July 2007 Melcrum, London UK
	..
	Keeping Score:making Performance Data More Compelling Part 2 Strategic Communication Management, August/September 2007 Melcrum, London UK
	..
	How to Handle Change Communication Effectively Delivering Successful Change Communication (Melcrum Research Forum Report), February 2007 Melcrum, London UK
	..
	The Best Way of Communicating Change in Company Strategy Melcrum Hub, February 2007 Melcrum, London UK
	..
	Methods to Help Regional Offices to Communicate with Each Other Melcrum Hub, February 2007 Melcrum, London UK
	..
	How to Become a Measurement Maven Inside Employee Communications, 1st Quarter 2007 PRSA, New York
	..
	Expert Opinion: Measuring Internal Communication in Professional Services Firm Chapter in the report "Internal Communication in Law Firms" by Joanna Goodman, Ark Group January 2007
	..
	"Os Cinco Passos Para Mensurar Comunica��o" (Five Steps for Measuring Communications), Comunica��o Empresial, ABERJE, Sao Paulo, Brasil
	..
	Developing Surveys to Measure the Impact of Corporate Culture InternalCommunication's Role in Defining and Shaping Corporate Culture (Melcrum Report), Oct. 2006 Melcrum, London UK
	..
	The Different Needs of Different Audiences Communicating Business Strategies to Employees (Melcrum Report), 2006 Melcrum, London UK
	..
	Interview with Angela Sinickas (Original in Russian or EnglishTranslation) 2006 HRM Magazine, Moscow, Russia
	..
	Engaging Employees During Site Walkabouts Delivering Senior Leadership Communication (Melcrum Report), Oct. 2005 Melcrum, London UK
	..
	Shaping Staff Perceptions of Leaders Delivering Senior Leadership Communication (Melcrum Report), Oct. 2005 Melcrum, London UK
	..
	Feedback from the Front Lines The Business Communicator, September 2006, Melcrum, London UK
	..
	How Did I Get Here: Queen of Measurement - Angela Sinickas simply-communicate website, July 2006, http://www.simply-communicate.com/ (search for "sinickas")
	..
	How to Measure the Impact of Speeches The Gauge, June 2005 Delahaye, Norwalk, CT
	..
	Measurement at the Speed of Business Journal of Employee Communication Management, May/June 2005 Ragan Communications, Chicago
	..
	The Role of Intranets and E-Channels in Employee Communication Preferences Journal of Website Promotion, Winter 2005 Haworth Press, Pennsylvania
	..
	Book Review: "IMC The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communications" Communication World, January, 2005, IABC, San Francisco
	..
	Supervisors Are Still Not the Preferred Communicators Effective Line Manager Communication, 2004, Melcrum, London UK
	..
	The Top Ten Measurement Mistakes The Business Communicator, March 2004, Melcrum, London UK
	..
	Intranets Anyone? Take the Guesswork Out of Using Electronic Channels Communication World, January-February 2004, IABC, San Francisco
	..
	Bimonthly columns on measurement in Strategic Communication Management, Melcrum Publishing Limited, London UK info@me l crum.com . tel. UK: +44 171 229 9900, North America: (312) 697-4782 "Keeping focus group results evergreen" October/November 2007 "Connecting survey results to current news" August/September 2007 "Measuring the impact of new-media tools" April/May 2007 "Finding a cure for survey fatigue" February/March 2007 "Measuring supervisor communication" December/January 2007 "Staying on track with leading measures" October/November 2006 "Are you spending the 'right' amount?" August/September 2006 "Evaluating your cascade process" June/July 2006 "Communication, culture and surveys" April/May 2006 "Improving understanding of strategy" February/March 2006 "Tailoring campaigns by audience" December/January 2006 "Giving leaders the numbers they need" October/November 2005 "Identifying the most useful channels" August/September 2005 "Conducting a comms channel analysis" June/July 2005 "Linking communication to engagement" April/May 2005 "How to become a measurement maven" February/March 2005 "Cultural differences and research" December/January 2005 "Measuring public relationships" October/November 2004 "Five good reasons NOT to measure" August/September 2004 "How to do due diligence research" June/July 2004 "Evaluating communication structures" April/May 2004 "Avoiding global misunderstandings" February/March 2003 "Finding the true value of reputation" December/January 2004 "Focus on behavior change to prove ROI" October/November 2003 "Improving staff perceptions of leaders" August/September 2003 Deciding between print or online news" June/July 2003 "Get the credit you deserve from surveys" April/May 2003 "What you should know about research" February/March 2003 "Pitfalls, problems...and possibilities in measurement" December/January 2003 "The surprising role of e-communications" October/November 2002 "When integration becomes duplication" August/September 2002 "Measuring the brand internally" June/July 2002 "Contradicting common sense" April/May 2002 "Connecting surveys to the bottom line" February/March 2002 "Tough measures for tough times" December/January 2002 "Quantifying the impact of communication noise" October/November 1998 "Measuring customer communication" August/September 1998 "The linear connection between employee and customer satisfaction" June/July 1998 "Alternative ways to measure the effectiveness of your intranet sites" April/May 1998 "Alternative ways to measure the effectiveness of your publications" February/March 1998 "How to measure how well supervisors are communicating with their employees" December1997/January 1998
	..
	Evaluating and Managing Surveys Employee Benefit Issues: The Multiemployer Perspective, Vol. 45, 2004, International Foundation of Employee Benefit Plans, Brookfield, WI
	..
	Communications with Measurable Results Employee Benefit Issues: The Multiemployer Perspective, Vol. 45, 2004, International Foundation of Employee Benefit Plans, Brookfield, WI
	..
	Book Review: "Balanced Scorecard Step-by-Step: Maximizing Performance and Maintaining Results" CW Bulletin, December, 2003, IABC, San Francisco
	..
	It�s New, It�s Hot�It�s Relationship Measurement. Not! Ragan Report, October 6, 2003, Ragan Communications, Chicago
	..
	Practitioner's Perspective in "Assessing Organizational Communication Quality" Organizational Communication, textbook by Alan Zaremba, 2003, Thomson Learning, Mason, OH
	..
	Communicating for Change IMCA Update, Spring 2003, Insurance Marketing Communication Association, Charlotte
	..
	Stop Kidding Yourself and Join the Conversations that Will Fuel Your Business Success The Maritime Executive, Third Quarter 2002, The Maritime Executive Corp., Fort Lauderdale
	..
	Tracking the Evolution of Our Work by the Revolution in Communication Measurement Journal of Employee Communication Management, Sept/Oct 2002, Ragan Communications, Chicago
	..
	The Role of Intranets and Other e-Channels in Employee Communication Preferences Paper presented at the *Scuola Superiore G. Reiss Romoli,* L'Aquila, Italy, July 2002,
	..
	Communicating Is Not Optional Harvard Management Communication Letter, June 2001, Harvard Business School Publishing
	..
	Assess Your Publication's Value and Impact Strategic Employee Publications, November 2000, Ragan Communications , Chicago
	.
	Benchmarking: Ugly Truths and Unpredictable Outcomes Journal of Employee Communication Management, Sept/Oct 2000, Ragan Communications , Chicago
	.
	Profile Internal Communication, September/October 2000, LLP Limited, London. tel.: 44 (0) 171 553 1000 informa.com
	.
	Communications, Meet Operations Journal of Employee Communication Management, May/June 1999, Ragan Communications, Chicago
	.
	How Well Do Your Communications Really Work? Here's How to Find Out Special insert in Communication Specialist April 1998, Ragan Communications, Chicago
	..
	Regular columns on measurement in Best Practice Measurement Strategies, Melcrum Publishing Limited, London UK info@melcrum.com tel. UK: +44 171 229 9900, North America: (312) 697-4782 "Defining benchmark questions for great results" January 2002 "How to keep focus groups focused" November 2001 "Unraveling the mysteries of sampling" July/August 2001 "Offline research: still a good idea" June 2001 "Focus research on your most valuable capital" May 2001 "Communicating for change" February 2001
	..
	Regular columns on measurement in *Total Communication Measurement, Melcrum Publishing Limited, London UK info@melcrum.com* tel. UK: +44 171 229 9900, North America: (312) 697-4782 "Focus groups or survey?" October 2000 "Building research partnerships" September 2000 "Mining the data all around you" July/August 2000 "Reporting focus group findings" May 2000 "Getting the most out of focus groups" April 2000 "How many focus groups do you need?" March 2000 "When to outsource research" December/January 2000 "Quantifying your most important resource" November 1999 "Choosing the right metrics to benchmark" September 1999 "The pitfalls of financial benchmarking" July/August 1999 "Getting the most use out of research results: Part 2" May 1999 "Getting the most use out of research results: Part 1" April 1999 "Budgeting for communication research" March 1999 "No more excuses for not measuring" February 1999 "But I hate numbers!" December/January 1999
	.
	"Medir la Efectividad de la Comunicacion" Anuario de Comunicacion 1998, May 1998, Asociacion de Directivos de Comunicacion, Madrid adcdircom.es.
	.
	"Linking Internal Communication Measurement to Business Goals" Internal Communication Focus, October 1997, LLP Limited, London. tel.: 44 (0) 171 553 1000 informa.com
	.
	"No-Cost, No-Permission Measurement" iabc.com, Autumn 1997, IABC/Australia, Sydney toni@wandjina.com.au
	.
	"Practical Ways to Prove Your Worth," Internal Communication Focus, November 1994, LLP Limited, London. tel.: 44 (0) 171 553 1000 informa.com
	.
	"Using Supervisors as Communicators," Compensation & Benefits Management Journal, Winter 1993, Panel Publishers, New York (212) 790-2000
	.
	"Supervisors Are NOT the Preferred Communicators," Communication World, November 1992, IABC http://www.iabc.com (International Association of Business Communicators), San Francisco
	.
	"How to Sell Your Communication Plan to Management," Communication World, November 1983, IABC (International Association of Business Communicators), San Francisco
	.
	"Are You Ready for a Communication Audit?" Communication World, October 1983, IABC (International Association of Business Communicators), San Francisco
	.