a shared set of expectations with your executives or clients about
the role and value of the communication function.
your communication staffing and outsourcing so your team has the
right combination of skills and knowledge to meet those expectations.
stronger rapport with executives so they feel more comfortable around
prepared to handle the most likely crises facing your organization.
your work more effectively.
Apply new techniques for
learning the business of your organization so you have more to
contribute as a communicator.
Use communication to help
solve executives’ operational problems.
informal stakeholder research to get management’s attention focused
on the need for the communication solutions you can offer.
take the initiative to contribute to executive decision-making when
you know you can add value.
your communication plans in terms of their financial value to your
more persuasive in gaining your management’s approval for the
solutions you suggest to the problems they’re facing.
negotiation techniques to overcome barriers between your viewpoint
and those of your executives or clients.
with internal and external clients more effectively.
the right aspects of client satisfaction.
…And much, much more